New GAP Ads - “Classics Redefined”

I’m not liking the picture of Mayer. I remember all that that gay talk before he started with Jessica Simpson. I wonder was any of it true now.. I don’t know Ken but it seems as though he knows what to do with a lady.

This ad campaign is more of the same failed strategy they have used in the past to build an emotional connection to their target customer. Why this brand continues to define its core values around a celebrity image is puzzling. The one thing a brand needs today is authenticity. There’s nothing authentic about hiring yet another series of celebrities to convey the essence of your brand. Everyone knows these celebrities do it for the endorsement money. C’mon, Gap, make a personal statement. It’s time to dump Laird for some fresh thinking.

Here’s an ad: why not fill a pickup truck with jeans, khakis, sweaters, and shirts, park outside a school in a depressed city, and let kids take what they wanted. Cut to the next morning. The school buses arrive and everyone is wearing their new Gap clothes…but in their own stylish way. That’s the way you keep it authentic. Forget conforming to celebrity’s image; empower kids to make their own stylistic choices and express an aspect of their own personality.

Tagline: Gap…Old School Redefined.

where’s the pics???