Maggie Gyllenhaal in Lingerie

Maggie Gyllenhaal strips down to her lingerie as the new face (and body) for lingerie line Agent Provocateur.

Serena Rees, co-founder of Agent Provocateur, said: “Maggie is not an obvious sex symbol. She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”

Maggie, 29, replaced supermodel Kate Moss as Provocateur spokesmodel.

DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?

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Credit: Daily Mail; Photos: Alice Hawkins
Posted to: Maggie Gyllenhaal
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179 Comments

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# 1

eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeew

# 2

i love maggie.she’s really beautiful.i love her as actress too.his movie with the beautiful juliane moore rocks too………

# 3

lol, at the pic of her in the chair..she looks like an old lady

# 4

I think these pics are great. I especially like the one in the chair, it screams “CLASS.” Not: “buy me, so I can look like a hoe.”

I especially love that morning gown! I might even buy it, if I just find a place that sells them. :)

# 5

Woooooo, what’s this?!!!

# 6

she is a great actress, amazing, but she doesn’t have a beautiful face

# 7

meh shes not that great looking

# 8

a very unfortunate looking girl that seems to be quit enice.

always fascinating to see siblings where one is stunning (jake) and then one not so cute (maggie). particularly unfortunate because she is the girl and you always want the girl to be hot not the son.

# 9

Sorry but she’s ugly and has a horrible shape. Next.

fourth photo: can it be any uglier?!

“DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?”

Nope. Sorry.

I don’t know how I feel about this. She’s pretty enough, but a “girl next door” kinda pretty… not the lingerie type at all!

She’s scary UGLY!

She is one ugly woman!

Ace Tomato @ 09/03/2007 at 12:08 pm

Wow - I really like her - I think she is adorable - but whomever released that first photo of her in the chair should be shot. She looks SIXTY.

Maggie has a great gamine face - classic. Why they beat it with heavy 40s makeup is beyond me. It does not work. It really, really, really does NOT work.

great actress, hot body but not a pretty face.

Shudder. I actually like her for not being the pretty hollywood girl, but looking like a real woman. I don’t think she or Jake are especially good looking. In fact, the look in Jake’s eyes creeps me out.
But I digress.
WHatever stylist worked on this photo shoot should be fired. Too much muck, cheap, tarty, tacky …
And that make-up …. she could give Morticia Addams a run for her money.
Creepyyyyyyyyy.

is this lingerie line for older women?? maggie doesn’t look good. not for this ad. now i wouldn’t buy agent provocateur..

pancakebottom @ 09/03/2007 at 12:19 pm

i’ll stick with my bloomers!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I like her as an actress and she seems really nice but i’m sorry: she’s ugly! I don’t understand what’s going on with her lately: Batman’s love interest + AP?? come on!
And to answer your question Jared: it’s a big NO, if i buy this kind of lingerie it’s to feel sexy and pretty not to look like Maggie.

patricia night @ 09/03/2007 at 12:27 pm

I think she is talented actress
But I don’t like these photos at all!
I must says, Kate was better

Maggie looks great in these ads. I love the old glamor look of them. It’s very reminiscent of the 30’s and 40’s. My favorite is the one she’s wearing the turban.

I feel bad for saying this but she’s really ugly :(

She looks hot esp for just having a baby - her man is hot hot hot!

i don’t understand how ppl think she is so ugly! she really is beautiful in her own way. and in these pictures she looks flawless!

Mondo Bongo! @ 09/03/2007 at 12:41 pm

I really like Maggie in these pix..Why ..because #1 she has a nice
body #2 it shows that like most of us who are not BEAUTIFUL but can
still be glamorous and sexy………….you go Maggie!

Oh… That face is going to haunt me for a while!

Sweetstuff @ 09/03/2007 at 12:49 pm

“DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?”

No, In fact it makes me want to run for the hills

um, that would be a “No.” she would have looked better as “herself,” not as that 60-year-old looking bat in the scary picture in the chair!! yuck. poor taste.

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