Maggie Gyllenhaal in Lingerie

Maggie Gyllenhaal strips down to her lingerie as the new face (and body) for lingerie line Agent Provocateur.

Serena Rees, co-founder of Agent Provocateur, said: “Maggie is not an obvious sex symbol. She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”

Maggie, 29, replaced supermodel Kate Moss as Provocateur spokesmodel.

DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?

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179 Comments

# 1

eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeew

# 2

i love maggie.she’s really beautiful.i love her as actress too.his movie with the beautiful juliane moore rocks too………

# 3

lol, at the pic of her in the chair..she looks like an old lady

# 4

I think these pics are great. I especially like the one in the chair, it screams “CLASS.” Not: “buy me, so I can look like a hoe.”

I especially love that morning gown! I might even buy it, if I just find a place that sells them. :)

# 5

Woooooo, what’s this?!!!

# 6

she is a great actress, amazing, but she doesn’t have a beautiful face

# 7

meh shes not that great looking

# 8

a very unfortunate looking girl that seems to be quit enice.

always fascinating to see siblings where one is stunning (jake) and then one not so cute (maggie). particularly unfortunate because she is the girl and you always want the girl to be hot not the son.

# 9

Sorry but she’s ugly and has a horrible shape. Next.

fourth photo: can it be any uglier?!

“DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?”

Nope. Sorry.

I don’t know how I feel about this. She’s pretty enough, but a “girl next door” kinda pretty… not the lingerie type at all!

She’s scary UGLY!

She is one ugly woman!

Ace Tomato @ 09/03/2007 at 12:08 pm

Wow - I really like her - I think she is adorable - but whomever released that first photo of her in the chair should be shot. She looks SIXTY.

Maggie has a great gamine face - classic. Why they beat it with heavy 40s makeup is beyond me. It does not work. It really, really, really does NOT work.

great actress, hot body but not a pretty face.

Shudder. I actually like her for not being the pretty hollywood girl, but looking like a real woman. I don’t think she or Jake are especially good looking. In fact, the look in Jake’s eyes creeps me out.
But I digress.
WHatever stylist worked on this photo shoot should be fired. Too much muck, cheap, tarty, tacky …
And that make-up …. she could give Morticia Addams a run for her money.
Creepyyyyyyyyy.

is this lingerie line for older women?? maggie doesn’t look good. not for this ad. now i wouldn’t buy agent provocateur..

pancakebottom @ 09/03/2007 at 12:19 pm

i’ll stick with my bloomers!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I like her as an actress and she seems really nice but i’m sorry: she’s ugly! I don’t understand what’s going on with her lately: Batman’s love interest + AP?? come on!
And to answer your question Jared: it’s a big NO, if i buy this kind of lingerie it’s to feel sexy and pretty not to look like Maggie.

patricia night @ 09/03/2007 at 12:27 pm

I think she is talented actress
But I don’t like these photos at all!
I must says, Kate was better

Maggie looks great in these ads. I love the old glamor look of them. It’s very reminiscent of the 30’s and 40’s. My favorite is the one she’s wearing the turban.

I feel bad for saying this but she’s really ugly :(

She looks hot esp for just having a baby - her man is hot hot hot!

i don’t understand how ppl think she is so ugly! she really is beautiful in her own way. and in these pictures she looks flawless!

Mondo Bongo! @ 09/03/2007 at 12:41 pm

I really like Maggie in these pix..Why ..because #1 she has a nice
body #2 it shows that like most of us who are not BEAUTIFUL but can
still be glamorous and sexy………….you go Maggie!

Oh… That face is going to haunt me for a while!

Sweetstuff @ 09/03/2007 at 12:49 pm

“DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?”

No, In fact it makes me want to run for the hills

um, that would be a “No.” she would have looked better as “herself,” not as that 60-year-old looking bat in the scary picture in the chair!! yuck. poor taste.

I like it….

She can act but has no sex appeal. They should have at least gotten an actress who projects sexiness.

[~Famous~] @ 09/03/2007 at 1:27 pm

that’s the ugliest biish on the planet!! she’s ******* hideous!!

stop lying, she’s nowhere near anything remotely close to cute, beautiful, good looking, or gorgeous.

the_original_nika @ 09/03/2007 at 1:36 pm

The one in the chair awful, and I´d lose the turban.
stylist should be fired. other than that she looks good.

That´s thoughts transmission. i wonder how did you

dita von teese for nerds.. ew

Andrómeda @ 09/03/2007 at 1:45 pm

No, she doesn´t make me want to buy lingerie…

Her face makes me nauseous.

Worst post ever JJ.

That fourth photo looks like they put a basset hound in a tutu. eek.

Wow she is FUG…body looks good for having an infant, though airbrushing might be to thank for that.

she’s a good actress but she’s not sexy!

she looks like my nana in that pic in the chair. this will probably go down as one of the biggest ad fiascoes made by any lingerie company. definitely NOT bringing sexy back.

Not digging the almost-black lipstick. Other than that I like the Bettie Page look of the pictures.

im not trying to e a hater but i dont think these pix are flattering. maybe the lipstick is throwing me off. i think she is cute but i think they could have picked better poses or something

Yes, as someone said, she is a great actress and quite nice looking, but sexy NOOOO! One of the most unfortunate ad campaigns I have ever seen for lingerie!

Oh my god, what a horrible color lipstick!

It looks really….odd…not sexy…

She does have a very interesting face and I’m sure if she wasn’t an actor and I came across her on the street, I wouldn’t think her to be ugly.

*~*Jinny*~* @ 09/03/2007 at 2:19 pm

It looks like a kinky halloween costume, black lips and all!

Me no likey!

I think she was one of the great actresses of out time and I look forward to see more of her indie project…that said..hmm teh pics..hmm

Anyway when I saw her in mona lisa smile I thought she was sex on legs..there was just something about her that screamed **** me..

So I figure the folks at AP noticed as well..but these pictures???

*~*Jinny*~* @ 09/03/2007 at 2:21 pm

My bad.. it’s dark dark red lips almost black lips.. or whatever it is??!!?? still no likey!

Nice body but ugly,old lady face.

Maggie is old hollywood beautiful. If she were alive back in the 20s or 30s she would definitely be considered a sex symbol. But out idea of beautiful has changed. Now people like the bleach blonde, fake big boobs, orange skin look

She’s not pretty at all. Her body is okay, I guess. She shouldn’t be modeling lingerie.

Let’s get real. I like her enough as an actress. I’ve never been blown aways. She really is just average as an actress to me all around and not at all pretty.

Ace Tomato @ 09/03/2007 at 2:36 pm

Some of the pictures are really great - it’s just the one in the chair with the black lipstick, the smirk and the deep “marionette” lines on the side of her mouth that make her look like some used up bondage hooker - ack - she just looks harsh.

She’s not an ugly girl. But that is an ugly photo.

this maggie thing looks much more fuckhard than the moss thing.. really!

When you have to start your promotional campaign with she is not a sex symbol then stop the campaign. I see them losing money. She makes humans want to turn away from sex. there will be a decrease in human reproduction for a while.

She is an ugly girl, it’s not just the photo.

I’ve seen her in tons of stuff and she’s extremely unattractive. Her body is terrible too, she has no muscle tone and flabby titties.

She’s good in indie films though. Her look translates well there. A lot of her fans aspire to her look, but in general, she’s not at all pretty.

And if she didn’t want to be judged on her looks she should have thought twice about this ad campaign.

I live for Agent Provocateur, but this kinda makes me think that AP is a little less sexy : (

yourtvmama @ 09/03/2007 at 3:18 pm

She has a nice body, especially for having just had a baby, but she’s rather unfortunately-looking in the face. She’s a great actress, but I agree with the other poster who says she has zero sex appeal. I’d love to see her in a Gap campaign, but not this. She is a really bad fit. They should have picked Chloe Sevigny! Chloe is unusual-looking but still sexy in her own way.

Please no make it go away, this girl is fug and there is no way she will ever look good!!!

50 Miapocca : 09/03/2007 at 2:20 pm

I think she was one of the great actresses of out time
^^^^^^^^^^^^^^^^^^^^

Are you kidding me???

That kind of statement is reserved for Meryl Streep that Maggie. Name on e film she has been in where she was great?

Sorry.

Great actress with a ‘real person quality’, no sex appeal in these picture- doesn’t work at all…

ICK…………..she’s ugly!!!! Her mouth and eyes are just awful and distracting.

They could have gotten someone much better for their ads.

A person who eats food @ 09/03/2007 at 3:52 pm

I guees the people who say she is fat and ugly are all skinny as sticks and as beautiful as gods..right? I like Maggie and I LIKE that she doesn’t look like everyone one else. It is called being yourself!

She is scary ugly. How lame is it that she is going to fug up the new Batman movie?

Maggie has always struck me as a confindent person and she is attractive. I think she’s in excellent shape and I would go and buy Agent Provocateur.

NOOOOOOOOOOOOOOOO.So early, thats just uncalled for she should never pose for any magazine or ad without a bag over her face.

wow, she’s soo not cute in these.

the_original_nika @ 09/03/2007 at 4:37 pm

you people are retards. Are you better looking than her!?
I would say, some yes, some no.. that just shows how shallow you are.
Calling her ugly, isn´t enough for ya. you have to degrade her. ******* unbelievable.

I love maggie, and think she looks way hot in here. the comment that the lady made in the post was sooooo correct about her.

NOW i know that make up artists, wardrobe people, the right lighting, a good photographer, and photoshop can make ANYBODY look good…..

i think the picture in the tub is so hott she looks sexy the other pics i dont like with the garter

She looks good after having her baby! I am not saying that she is cute, and all, but she looks hot in her underwear! Her husband LOVES it..so that is all that really, truly matters!

Considering that she just had a child, her body looks great unless its been airbrushed. The face, they need to airbrush a little more or use another.

Is this the new poster for JUST SAY NO..to sex If so, good job!! :)

WTF? She is pretty, she got hot body. But that make-up is fugly!! It ruins whole look.

Okay, I tend to think Maggie is a uniquely attractive woman, however. These photos… I’m not exactly sure what they were trying to accomplish because she is DEFINITELY not a “sex symbol”. Though she has played some provacative roles, I can’t really imagine her posing in lingerie. That said, the photos just look SO awkward to me. The last one is nice, but the turban one… ehhh. She looks SO old. The rest are just… weird.

the real question is do you think kate moss’s pictures were betteR?

Let agree to disagree…I think all thos elasdies you mentioned are exceptionl, but there comes a new generation and I bleive Maggie has the potential to be equal to those women and even better.

She has the acting chops..she is not just playing silly little LILO

In my humble opinion I think she is one of the best of her generation and of OUR TIME…Streep, Close etc are beyond my time..
Also sometimes some of the greatest women were not necessarily good, they just got first dips at the script because they are well liked or sexingup the old hollywood studio heads and got an oscar power, once they get voted into the league by the men and women they were *******

wow, she is SOOOOOO sexy! There is something positively vintage about her that makes her look like one of those period pinup girls. Though she doesn’t have the typical 20th century look and body type that we’re used to idolizing, she really looks luscious and provocative. Very good choice for the lingerie in question.

Well, I didn’t need AP to feature Maggie to not buy their polyester products! just looking at the pictures gives an idea about how low the quality is…

The only reason why they got Maggie, is to get into the american market and frankly, when one looks at the success of Victoria”s secrets, I wouldn’t be surprised that their - sorry for the choice of terminology- crap would sell even more! It sells here in the UK and frankly, polyester kinky is not sexy!

Her looks are unconventional. These are probably better pics of her.

Her looks are unconventional. These are probably better pics of her.

Oops, sorry for the double post..

this girl does nothing for me…NOTHING!!! I can’t quite look at the pictures..they sorta gross me out!

Bad actress and no airbrush covers her ugliness.

she looks like droopy dog

the truth @ 09/03/2007 at 6:23 pm

she has got a HOT body and she also is a fantastic actress her face isn’t that pretty but she isn’t ugly either.

Maggie is a lousy actress. All she does is get naked and have sex scenes onscreen. She is so ugly and she is a beeeyotch to people.
This makes me loyal more to Victoria Secrets and not buy this lingerie. Many men even women dont like her.

Is this a Halloween campaign???? Maggie looks like a tramp.
She looks sooooo old too.

sad that many blogs,polls,boards and fashion boards have no compliments for Maggie G. Disgusting choice!!!!!!

Lucky girl. In a world of Hollywood where looks are everything, she lucked out and became a star - she has nothing in the beauty department. Nothing. There are women 100 times more talented adn more beautiful. And many more beautiful walking down the street but who gets the fashion spread deal? Miss Fug herself. Why didn’t Jake do the spread? He’s super hot.

I’m all for promoting intelligent, talented and artistic minded women to push the blond/blue eyed center folds aside and take center stage! I just wish these photographs were more visually convincing. I find Maggie to be absolutely beautiful in her own way, therefore the photographer and the editor did not do their job by painting around Maggie, they simply put her in their own canvas - figuratively speaking.

Oh, she’s not that good looking :(

Why does she do this? ewww.
Sorry but I really don’t like these photos.
She’s an ok actor but rather ugly.

Among the ugliest actresses in Hollywood. I saw her naked in her films and her body is gross so these are all fake.
She does not turn me on.

Is it true she’s only 29? YUUUUUUUCK…….

I heard she is Batman’s new leading lady? Im disappointed
in Bruce Wayne.

Very Sexy! Not ****** or salacious. Its provocative and I’d buy it all if Agent Provacatuer wasn’t so ridiculously expensive. Who wants to take out a loan to buy a bra and some knickers?
But kudos to Maggie for being game for something different, she wears it all well.

These pictures are gross. She looks 60 years old.

Beautiful? @ 09/03/2007 at 8:11 pm

#97 who are you kidding? Us or yourself?

Do you work for MG? Are you part of her PR team, because seriously, this woman is ugly. And not at all sexy.

See Sarah Jessica Parker isn’t classically pretty, however, she is damn sexy and can pull of sexy any day of the week. Maggie is just ugly and doesn’t ooze an ounce of sex appeal.

They should have gone with someone else.

no it makes me wanna vomit in my mouth til i die

#99

Wow I guess I can’t have an opinion huh?

I didn’t say she was “classically pretty” however I wouldn’t call her ugly either. Eye of the beholder and all, shheeesshh! I DO find the ads sexy, so sue me. I’m just glad I don’t have to look at another Brazilian bikini model when shopping for my hand washables.

i’ve never see an ugly ***** like her !!!

very grousteque !!!!!!!!!

Beautiful? @ 09/03/2007 at 8:51 pm

Describe ugly then because if it doesn’t apply in this instance then I’m confused as to when to use the word ugly.

You can have an opinion. I’m really just shocked by it honestly. I can’t honestly understand how anyone finds MG attractive.

ug·ly /ˈʌgli/ Pronunciation Key - Show Spelled Pronunciation[uhg-lee] Pronunciation Key - Show IPA Pronunciation
–adjective, -li·er, -li·est. 1. very unattractive or unpleasant to look at; offensive to the sense of beauty; displeasing in appearance.
2. disagreeable; unpleasant; objectionable: ugly tricks; ugly discords.
3. morally revolting: ugly crime.
4. threatening trouble or danger: ugly symptoms.
5. mean; hostile; quarrelsome: an ugly mood; an ugly frame of mind.
6. (esp. of natural phenomena) unpleasant or dangerous: ugly weather; an ugly sea.

I’ll use it in a sentence

I found your reponse to my post ugly.

Please note I didn’t say I found MG attractive (though I do, sorry if it inexplicably offends you). I wrote that I thought it was sexy. Sex and sexy are not the exclusive domain of the “classically pretty”. If that were the case a lot less people would be getting laid.

eewww grosse… couldnt they choose anyone prettier=???

DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?

**

Makes me wanna go out and buy Maggie. :) She looks fab!

Christina @ 09/03/2007 at 9:14 pm

I think she is adorable… especially in the last one.

Beautiful? @ 09/03/2007 at 9:19 pm

#103 it doesn’t offend me, but I’m dumbfounded as to what your looking at, seriously.

And honestly, I don’t find her at all sexy and judging from this board, I’m not the only one.

Like I said, she’s ugly and has no sex appeal. And from the definition you gave ugly, meaning, unpleasant, objectionable, offensive to the sense of beauty, would apply to her.

Aeon fan-lurker @ 09/03/2007 at 9:33 pm

You people are really vain and stupid. They are not all bad. I don’t think she is fugly. I like her she is an amazing bold actress. I like especially no. 3 and 5. She looks good in those pictures. The turban has got to go. The chair is excessive. The pictures are meant for creative perspective.

Never heard of this lingerie line and with Maggie attached to it Im boycotting it. I will have nightmares now.

4th picture is SCARY!!!!!!

skin falling off the bone; what’s not to deem sexy?!
wow. preferred cosabella and la perla before to agent provocateur, now this only goes to reinforce it. gross w/a capital ‘G’

FUGLY. Maggie drove customers to other lingeries. Im trying out Mary Green and La Perla.

#108

I realize I’m in the minority thinking that the ads are sexy but I’m not the only one to think so. You called me out specifically otherwise I wouldn’t have bothered defending my opinion. Since you are entitled to your opinion lets agree to disagree. You can remain dumbfounded as is your right.

Maggie is not talented at all. JJ can we please remove Maggie.
Im reading this site but even her one photo scared the hell out of me.

She is nasty.

hahaha.eeekkk..scary.. @ 09/03/2007 at 10:33 pm

Dayum..Just Dayum That biz Show is Ugly!!
Is this a Joke..

I like all the pics EXCEPT for the one chosen by Jared to be the main pic. She looks bad-weird there I think. All the other ones are very good, reminiscent of classic Hollywood, right down to the poses.

OK she just doesn’t suite this style.. it’s like her trying to be Dita. No way, she is rough as guts. WRONG CHOICE hun.

Wrong wrong choice. She’s not going to help Agent Provocateur sales at all.

She looks like a moron.. a old, feeble lady! UGLEE

She reminds me of classic hollywood ppin0up era. Kinda like Dita Von Tise.. I dont think she is pretty but the pictures are pretty

Clementines @ 09/04/2007 at 12:11 am

Grandma forgot to put the dentures in on first and fourth pictures, hee hee.

GAH—-SO FUGLY!!!!!!!!!
Even this glamous ads didnt make her pretty but only showed
her fugliness more.

Beautiful? @ 09/04/2007 at 12:32 am

Yeah, why no Dita Von Teese for this? I don’t get her for this at all.

I’m really confused as to what they were thinking.

the one in the chair looks crap but in the rest of ta pict she looks good.

Is she the Joker in Batman?

Im usually against surgery but I highly recommend facial and body surgery for Maggie and I hope she quits acting because I cant stand her onscreen. Go Victoria Secrets!!

oh people all of you must be creazy… ermm whatever some of us thinks she looks increidble GOOOOOOD :D

scary looking. She’s not a nice person too and that’s even worst than being physically ugly.

she looks like Mariah Carey or Miss Piggy.

euuuugh her face is melting.

sorry, i don’t find an ounce of attractiveness, some ppl just are not pretty,

I don’t think she is attractive but I think the ads are hot, I don’t know I guess its ugly hot which is hot in an odd way and interesting at the same time. I like that they used her its different than the stupid blonde we see EVERYWHERE and the scary waif. I think the ads are cool.

HOT HOT HOT!!! love the bath tub picture but hate the chair photo, she looks kind of ugly

The pic with the chair is just hideous and others (especially with the phone and in bath) are better than I’d expect.

she has a hot body but her face isn’t perfect, i think is her nose too small and wide.

she has a hot body but her face isn’t perfect, i think is her nose too small and wide.

remember da truth @ 09/04/2007 at 7:49 am

You all need to rent Sherrybaby and see the body that this girl has. Her face is no worse than the average person on the street — NOT ugly by any means.

Damn, you all must be supermodels the way you talk!

I like the bondage in the chair! She can make anything look mainstream! I think that’s why they chose her. As they said, interesting looking, attractive to men and women, non-threatening. Her pics will appeal to the same type that think Aniston is pretty — the average looking woman who will never be called pretty, but want desperately to look sexy.

remember da truth @ 09/04/2007 at 7:50 am

I agree - the Goth type makeup is making the ads not look as good as they could be.

But they sure got you looking and talking, didn’t they? They have already achieved their purpose.

prison break fanatic @ 09/04/2007 at 9:35 am

funny how veryone thinks she is ugly. you have been so brainwashed by hollywoods standard of beauty you cannot celebrate uniqueness and substance i am 15 years old and i have more sense than women double my age. that is really sad. this is why women have become so insecure. and yet when a celebrity looks normal or average people have the audacity to cal them ugly. you are the kind of people who are not needed in this world.

Don’t you know, they’re all so hot themselves. Pathetic, I tell you.

she is so hideous from the face and body. Scrap the pics here and scrap the ad.

emily santiago @ 09/04/2007 at 11:34 am

She IS pretty & confident, great expressivity. Something captivating about her. Great actress, fearless & exhibitionistic with her body in such a free & enviabe way.

emily santiago @ 09/04/2007 at 11:36 am

oops….enviable

# 147 </