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Maggie Gyllenhaal in Lingerie

Maggie Gyllenhaal in Lingerie

Maggie Gyllenhaal strips down to her lingerie as the new face (and body) for lingerie line Agent Provocateur.

Serena Rees, co-founder of Agent Provocateur, said: “Maggie is not an obvious sex symbol. She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”

Maggie, 29, replaced supermodel Kate Moss as Provocateur spokesmodel.

DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?

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Gyllenhaal-lingerie maggie gyllenhaal lingerie 04
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Photo: Andres Otero/WENN

180 Comments

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i don’t understand how ppl think she is so ugly! she really is beautiful in her own way. and in these pictures she looks flawless!

Mondo Bongo! @ 09/03/2007 at 12:41 pm

I really like Maggie in these pix..Why ..because #1 she has a nice
body #2 it shows that like most of us who are not BEAUTIFUL but can
still be glamorous and sexy………….you go Maggie!

Oh… That face is going to haunt me for a while!

Sweetstuff @ 09/03/2007 at 12:49 pm

“DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?”

No, In fact it makes me want to run for the hills

um, that would be a “No.” she would have looked better as “herself,” not as that 60-year-old looking bat in the scary picture in the chair!! yuck. poor taste.

I like it….

She can act but has no sex appeal. They should have at least gotten an actress who projects sexiness.

[~Famous~] @ 09/03/2007 at 1:27 pm

that’s the ugliest biish on the planet!! she’s ******* hideous!!

stop lying, she’s nowhere near anything remotely close to cute, beautiful, good looking, or gorgeous.

the_original_nika @ 09/03/2007 at 1:36 pm

The one in the chair awful, and I´d lose the turban.
stylist should be fired. other than that she looks good.

That´s thoughts transmission. i wonder how did you

dita von teese for nerds.. ew

Andrómeda @ 09/03/2007 at 1:45 pm

No, she doesn´t make me want to buy lingerie…

Her face makes me nauseous.

Worst post ever JJ.

That fourth photo looks like they put a basset hound in a tutu. eek.

Wow she is FUG…body looks good for having an infant, though airbrushing might be to thank for that.

she’s a good actress but she’s not sexy!

she looks like my nana in that pic in the chair. this will probably go down as one of the biggest ad fiascoes made by any lingerie company. definitely NOT bringing sexy back.

Not digging the almost-black lipstick. Other than that I like the Bettie Page look of the pictures.

im not trying to e a hater but i dont think these pix are flattering. maybe the lipstick is throwing me off. i think she is cute but i think they could have picked better poses or something

Yes, as someone said, she is a great actress and quite nice looking, but sexy NOOOO! One of the most unfortunate ad campaigns I have ever seen for lingerie!

Oh my god, what a horrible color lipstick!

It looks really….odd…not sexy…

She does have a very interesting face and I’m sure if she wasn’t an actor and I came across her on the street, I wouldn’t think her to be ugly.

*~*Jinny*~* @ 09/03/2007 at 2:19 pm

It looks like a kinky halloween costume, black lips and all!

Me no likey!

I think she was one of the great actresses of out time and I look forward to see more of her indie project…that said..hmm teh pics..hmm

Anyway when I saw her in mona lisa smile I thought she was sex on legs..there was just something about her that screamed **** me..

So I figure the folks at AP noticed as well..but these pictures???

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