Maggie Gyllenhaal in Lingerie
Mon, 03 September 2007 at 4:29 pm
Maggie Gyllenhaal strips down to her lingerie as the new face (and body) for lingerie line Agent Provocateur.
Serena Rees, co-founder of Agent Provocateur, said: “Maggie is not an obvious sex symbol. She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”
Maggie, 29, replaced supermodel Kate Moss as Provocateur spokesmodel.
DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?

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179 Comments
I like it….
She can act but has no sex appeal. They should have at least gotten an actress who projects sexiness.
that’s the ugliest biish on the planet!! she’s ******* hideous!!
stop lying, she’s nowhere near anything remotely close to cute, beautiful, good looking, or gorgeous.
The one in the chair awful, and I´d lose the turban.
stylist should be fired. other than that she looks good.
That´s thoughts transmission. i wonder how did you
dita von teese for nerds.. ew
No, she doesn´t make me want to buy lingerie…
Her face makes me nauseous.
Worst post ever JJ.
That fourth photo looks like they put a basset hound in a tutu. eek.
Wow she is FUG…body looks good for having an infant, though airbrushing might be to thank for that.
she’s a good actress but she’s not sexy!
she looks like my nana in that pic in the chair. this will probably go down as one of the biggest ad fiascoes made by any lingerie company. definitely NOT bringing sexy back.
Not digging the almost-black lipstick. Other than that I like the Bettie Page look of the pictures.
im not trying to e a hater but i dont think these pix are flattering. maybe the lipstick is throwing me off. i think she is cute but i think they could have picked better poses or something
Yes, as someone said, she is a great actress and quite nice looking, but sexy NOOOO! One of the most unfortunate ad campaigns I have ever seen for lingerie!
Oh my god, what a horrible color lipstick!
It looks really….odd…not sexy…
She does have a very interesting face and I’m sure if she wasn’t an actor and I came across her on the street, I wouldn’t think her to be ugly.
It looks like a kinky halloween costume, black lips and all!
Me no likey!
I think she was one of the great actresses of out time and I look forward to see more of her indie project…that said..hmm teh pics..hmm
Anyway when I saw her in mona lisa smile I thought she was sex on legs..there was just something about her that screamed **** me..
So I figure the folks at AP noticed as well..but these pictures???
My bad.. it’s dark dark red lips almost black lips.. or whatever it is??!!?? still no likey!
Nice body but ugly,old lady face.
Maggie is old hollywood beautiful. If she were alive back in the 20s or 30s she would definitely be considered a sex symbol. But out idea of beautiful has changed. Now people like the bleach blonde, fake big boobs, orange skin look
She’s not pretty at all. Her body is okay, I guess. She shouldn’t be modeling lingerie.
Let’s get real. I like her enough as an actress. I’ve never been blown aways. She really is just average as an actress to me all around and not at all pretty.
Some of the pictures are really great - it’s just the one in the chair with the black lipstick, the smirk and the deep “marionette” lines on the side of her mouth that make her look like some used up bondage hooker - ack - she just looks harsh.
She’s not an ugly girl. But that is an ugly photo.
this maggie thing looks much more fuckhard than the moss thing.. really!
When you have to start your promotional campaign with she is not a sex symbol then stop the campaign. I see them losing money. She makes humans want to turn away from sex. there will be a decrease in human reproduction for a while.
She is an ugly girl, it’s not just the photo.
I’ve seen her in tons of stuff and she’s extremely unattractive. Her body is terrible too, she has no muscle tone and flabby titties.
She’s good in indie films though. Her look translates well there. A lot of her fans aspire to her look, but in general, she’s not at all pretty.
And if she didn’t want to be judged on her looks she should have thought twice about this ad campaign.
I live for Agent Provocateur, but this kinda makes me think that AP is a little less sexy : (
She has a nice body, especially for having just had a baby, but she’s rather unfortunately-looking in the face. She’s a great actress, but I agree with the other poster who says she has zero sex appeal. I’d love to see her in a Gap campaign, but not this. She is a really bad fit. They should have picked Chloe Sevigny! Chloe is unusual-looking but still sexy in her own way.
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