Maggie Gyllenhaal in Lingerie

Maggie Gyllenhaal strips down to her lingerie as the new face (and body) for lingerie line Agent Provocateur.

Serena Rees, co-founder of Agent Provocateur, said: “Maggie is not an obvious sex symbol. She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”

Maggie, 29, replaced supermodel Kate Moss as Provocateur spokesmodel.

DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?

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179 Comments

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Please no make it go away, this girl is fug and there is no way she will ever look good!!!

50 Miapocca : 09/03/2007 at 2:20 pm

I think she was one of the great actresses of out time
^^^^^^^^^^^^^^^^^^^^

Are you kidding me???

That kind of statement is reserved for Meryl Streep that Maggie. Name on e film she has been in where she was great?

Sorry.

Great actress with a ‘real person quality’, no sex appeal in these picture- doesn’t work at all…

ICK…………..she’s ugly!!!! Her mouth and eyes are just awful and distracting.

They could have gotten someone much better for their ads.

A person who eats food @ 09/03/2007 at 3:52 pm

I guees the people who say she is fat and ugly are all skinny as sticks and as beautiful as gods..right? I like Maggie and I LIKE that she doesn’t look like everyone one else. It is called being yourself!

She is scary ugly. How lame is it that she is going to fug up the new Batman movie?

Maggie has always struck me as a confindent person and she is attractive. I think she’s in excellent shape and I would go and buy Agent Provocateur.

NOOOOOOOOOOOOOOOO.So early, thats just uncalled for she should never pose for any magazine or ad without a bag over her face.

wow, she’s soo not cute in these.

the_original_nika @ 09/03/2007 at 4:37 pm

you people are retards. Are you better looking than her!?
I would say, some yes, some no.. that just shows how shallow you are.
Calling her ugly, isn´t enough for ya. you have to degrade her. ******* unbelievable.

I love maggie, and think she looks way hot in here. the comment that the lady made in the post was sooooo correct about her.

NOW i know that make up artists, wardrobe people, the right lighting, a good photographer, and photoshop can make ANYBODY look good…..

i think the picture in the tub is so hott she looks sexy the other pics i dont like with the garter

She looks good after having her baby! I am not saying that she is cute, and all, but she looks hot in her underwear! Her husband LOVES it..so that is all that really, truly matters!

Considering that she just had a child, her body looks great unless its been airbrushed. The face, they need to airbrush a little more or use another.

Is this the new poster for JUST SAY NO..to sex If so, good job!! :)

WTF? She is pretty, she got hot body. But that make-up is fugly!! It ruins whole look.

Okay, I tend to think Maggie is a uniquely attractive woman, however. These photos… I’m not exactly sure what they were trying to accomplish because she is DEFINITELY not a “sex symbol”. Though she has played some provacative roles, I can’t really imagine her posing in lingerie. That said, the photos just look SO awkward to me. The last one is nice, but the turban one… ehhh. She looks SO old. The rest are just… weird.

the real question is do you think kate moss’s pictures were betteR?

Let agree to disagree…I think all thos elasdies you mentioned are exceptionl, but there comes a new generation and I bleive Maggie has the potential to be equal to those women and even better.

She has the acting chops..she is not just playing silly little LILO

In my humble opinion I think she is one of the best of her generation and of OUR TIME…Streep, Close etc are beyond my time..
Also sometimes some of the greatest women were not necessarily good, they just got first dips at the script because they are well liked or sexingup the old hollywood studio heads and got an oscar power, once they get voted into the league by the men and women they were *******

wow, she is SOOOOOO sexy! There is something positively vintage about her that makes her look like one of those period pinup girls. Though she doesn’t have the typical 20th century look and body type that we’re used to idolizing, she really looks luscious and provocative. Very good choice for the lingerie in question.

Well, I didn’t need AP to feature Maggie to not buy their polyester products! just looking at the pictures gives an idea about how low the quality is…

The only reason why they got Maggie, is to get into the american market and frankly, when one looks at the success of Victoria”s secrets, I wouldn’t be surprised that their - sorry for the choice of terminology- crap would sell even more! It sells here in the UK and frankly, polyester kinky is not sexy!

Her looks are unconventional. These are probably better pics of her.

Her looks are unconventional. These are probably better pics of her.

Oops, sorry for the double post..

this girl does nothing for me…NOTHING!!! I can’t quite look at the pictures..they sorta gross me out!

Bad actress and no airbrush covers her ugliness.

she looks like droopy dog

the truth @ 09/03/2007 at 6:23 pm

she has got a HOT body and she also is a fantastic actress her face isn’t that pretty but she isn’t ugly either.

Maggie is a lousy actress. All she does is get naked and have sex scenes onscreen. She is so ugly and she is a beeeyotch to people.
This makes me loyal more to Victoria Secrets and not buy this lingerie. Many men even women dont like her.

Is this a Halloween campaign???? Maggie looks like a tramp.
She looks sooooo old too.

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