Maggie Gyllenhaal in Lingerie

Maggie Gyllenhaal strips down to her lingerie as the new face (and body) for lingerie line Agent Provocateur.

Serena Rees, co-founder of Agent Provocateur, said: “Maggie is not an obvious sex symbol. She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”

Maggie, 29, replaced supermodel Kate Moss as Provocateur spokesmodel.

DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?

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Credit: Daily Mail; Photos: Alice Hawkins
Posted to: Maggie Gyllenhaal
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179 Comments

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She reminds me of classic hollywood ppin0up era. Kinda like Dita Von Tise.. I dont think she is pretty but the pictures are pretty

Clementines @ 09/04/2007 at 12:11 am

Grandma forgot to put the dentures in on first and fourth pictures, hee hee.

GAH—-SO FUGLY!!!!!!!!!
Even this glamous ads didnt make her pretty but only showed
her fugliness more.

Beautiful? @ 09/04/2007 at 12:32 am

Yeah, why no Dita Von Teese for this? I don’t get her for this at all.

I’m really confused as to what they were thinking.

the one in the chair looks crap but in the rest of ta pict she looks good.

Is she the Joker in Batman?

Im usually against surgery but I highly recommend facial and body surgery for Maggie and I hope she quits acting because I cant stand her onscreen. Go Victoria Secrets!!

oh people all of you must be creazy… ermm whatever some of us thinks she looks increidble GOOOOOOD :D

scary looking. She’s not a nice person too and that’s even worst than being physically ugly.

she looks like Mariah Carey or Miss Piggy.

euuuugh her face is melting.

sorry, i don’t find an ounce of attractiveness, some ppl just are not pretty,

I don’t think she is attractive but I think the ads are hot, I don’t know I guess its ugly hot which is hot in an odd way and interesting at the same time. I like that they used her its different than the stupid blonde we see EVERYWHERE and the scary waif. I think the ads are cool.

HOT HOT HOT!!! love the bath tub picture but hate the chair photo, she looks kind of ugly

The pic with the chair is just hideous and others (especially with the phone and in bath) are better than I’d expect.

she has a hot body but her face isn’t perfect, i think is her nose too small and wide.

she has a hot body but her face isn’t perfect, i think is her nose too small and wide.

remember da truth @ 09/04/2007 at 7:49 am

You all need to rent Sherrybaby and see the body that this girl has. Her face is no worse than the average person on the street — NOT ugly by any means.

Damn, you all must be supermodels the way you talk!

I like the bondage in the chair! She can make anything look mainstream! I think that’s why they chose her. As they said, interesting looking, attractive to men and women, non-threatening. Her pics will appeal to the same type that think Aniston is pretty — the average looking woman who will never be called pretty, but want desperately to look sexy.

remember da truth @ 09/04/2007 at 7:50 am

I agree - the Goth type makeup is making the ads not look as good as they could be.

But they sure got you looking and talking, didn’t they? They have already achieved their purpose.

prison break fanatic @ 09/04/2007 at 9:35 am

funny how veryone thinks she is ugly. you have been so brainwashed by hollywoods standard of beauty you cannot celebrate uniqueness and substance i am 15 years old and i have more sense than women double my age. that is really sad. this is why women have become so insecure. and yet when a celebrity looks normal or average people have the audacity to cal them ugly. you are the kind of people who are not needed in this world.

Don’t you know, they’re all so hot themselves. Pathetic, I tell you.

she is so hideous from the face and body. Scrap the pics here and scrap the ad.

emily santiago @ 09/04/2007 at 11:34 am

She IS pretty & confident, great expressivity. Something captivating about her. Great actress, fearless & exhibitionistic with her body in such a free & enviabe way.

emily santiago @ 09/04/2007 at 11:36 am

oops….enviable

major eewwwhhh. not a good move

rehire a new make-up artist - - eye makeup not right for her!
rehire new photographer - - poses not right for her!

Her look should be playful, girl-next door sexiness, not those POSES!

Maggie personality not showing UP!!!!!

the pic in the chair, seems like her face is melting.. weird, man!!

the pic of her in the chair.. seems like her face is melting! weird, man!

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