Maggie Gyllenhaal in Lingerie

Mon, 03 September 2007 at 4:29 pm

Maggie Gyllenhaal strips down to her lingerie as the new face (and body) for lingerie line Agent Provocateur.

Serena Rees, co-founder of Agent Provocateur, said: “Maggie is not an obvious sex symbol. She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”

Maggie, 29, replaced supermodel Kate Moss as Provocateur spokesmodel.

DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?

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Credit: Daily Mail; Photos: Alice Hawkins
Posted to: Maggie Gyllenhaal
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179 Comments

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# 121

NJS06 @ 09/04/2007 at 12:11 am

She reminds me of classic hollywood ppin0up era. Kinda like Dita Von Tise.. I dont think she is pretty but the pictures are pretty

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# 122

Clementines @ 09/04/2007 at 12:11 am

Grandma forgot to put the dentures in on first and fourth pictures, hee hee.

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# 123

Michelle @ 09/04/2007 at 12:31 am

GAH—-SO FUGLY!!!!!!!!!
Even this glamous ads didnt make her pretty but only showed
her fugliness more.

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# 124

Beautiful? @ 09/04/2007 at 12:32 am

Yeah, why no Dita Von Teese for this? I don’t get her for this at all.

I’m really confused as to what they were thinking.

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# 125

giselle @ 09/04/2007 at 12:38 am

the one in the chair looks crap but in the rest of ta pict she looks good.

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# 126

Gwen @ 09/04/2007 at 12:51 am

Is she the Joker in Batman?

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# 127

Carole @ 09/04/2007 at 1:24 am

Im usually against surgery but I highly recommend facial and body surgery for Maggie and I hope she quits acting because I cant stand her onscreen. Go Victoria Secrets!!

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# 128

Jeru @ 09/04/2007 at 1:27 am

oh people all of you must be creazy… ermm whatever some of us thinks she looks increidble GOOOOOOD

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# 129

Mike @ 09/04/2007 at 1:47 am

scary looking. She’s not a nice person too and that’s even worst than being physically ugly.

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# 130

Jane @ 09/04/2007 at 1:48 am

she looks like Mariah Carey or Miss Piggy.

euuuugh her face is melting.

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# 131

whatever @ 09/04/2007 at 1:58 am

sorry, i don’t find an ounce of attractiveness, some ppl just are not pretty,

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# 132

mlhia39 @ 09/04/2007 at 2:22 am

I don’t think she is attractive but I think the ads are hot, I don’t know I guess its ugly hot which is hot in an odd way and interesting at the same time. I like that they used her its different than the stupid blonde we see EVERYWHERE and the scary waif. I think the ads are cool.

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# 133

mark @ 09/04/2007 at 2:41 am

HOT HOT HOT!!! love the bath tub picture but hate the chair photo, she looks kind of ugly

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# 134

jc521 @ 09/04/2007 at 2:54 am

hell no

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# 135

winki @ 09/04/2007 at 3:23 am

berk

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# 136

ZzaRaZza @ 09/04/2007 at 4:44 am

The pic with the chair is just hideous and others (especially with the phone and in bath) are better than I’d expect.

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# 137

aj @ 09/04/2007 at 6:50 am

Do. Not. Want

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# 138

truth @ 09/04/2007 at 7:17 am

she has a hot body but her face isn’t perfect, i think is her nose too small and wide.

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# 139

truth @ 09/04/2007 at 7:17 am

she has a hot body but her face isn’t perfect, i think is her nose too small and wide.

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# 140

remember da truth @ 09/04/2007 at 7:49 am

You all need to rent Sherrybaby and see the body that this girl has. Her face is no worse than the average person on the street — NOT ugly by any means.

Damn, you all must be supermodels the way you talk!

I like the bondage in the chair! She can make anything look mainstream! I think that’s why they chose her. As they said, interesting looking, attractive to men and women, non-threatening. Her pics will appeal to the same type that think Aniston is pretty — the average looking woman who will never be called pretty, but want desperately to look sexy.

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# 141

remember da truth @ 09/04/2007 at 7:50 am

I agree - the Goth type makeup is making the ads not look as good as they could be.

But they sure got you looking and talking, didn’t they? They have already achieved their purpose.

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# 142

prison break fanatic @ 09/04/2007 at 9:35 am

funny how veryone thinks she is ugly. you have been so brainwashed by hollywoods standard of beauty you cannot celebrate uniqueness and substance i am 15 years old and i have more sense than women double my age. that is really sad. this is why women have become so insecure. and yet when a celebrity looks normal or average people have the audacity to cal them ugly. you are the kind of people who are not needed in this world.

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# 143

Cinthia @ 09/04/2007 at 11:20 am

Don’t you know, they’re all so hot themselves. Pathetic, I tell you.

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# 144

Helen @ 09/04/2007 at 11:30 am

she is so hideous from the face and body. Scrap the pics here and scrap the ad.

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# 145

emily santiago @ 09/04/2007 at 11:34 am

She IS pretty & confident, great expressivity. Something captivating about her. Great actress, fearless & exhibitionistic with her body in such a free & enviabe way.

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# 146

emily santiago @ 09/04/2007 at 11:36 am

oops….enviable

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# 147

Joyce @ 09/04/2007 at 11:39 am

major eewwwhhh. not a good move

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# 148

alexie @ 09/04/2007 at 11:53 am

rehire a new make-up artist - - eye makeup not right for her!
rehire new photographer - - poses not right for her!