David Beckham Ups Armani Underwear Sales

Global style icon David Beckham poses for a few more hot hot hot ads for the Emporio Armani underwear collection.

According to WWD, “the campaign won’t launch in the U.K. until March, but already it’s causing a stir among London fans. [UK department store] Selfridges witnessed a 50 percent leap in sales of Armani white men’s briefs after the British press reported Beckham would be the new face, or rather body, of Emporio Armani underwear. Sales of the entire Emporio Armani underwear line rose on average by 30 percent across the range, the store said.”

HAVE YOU GONE OUT and picked up your Armani underwear yet?

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Posted to: David Beckham, Shirtless
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54 Comments

# 1
Jennifer W. @ 12/15/2007 at 8:06 pm

first

# 2
AKBdancer @ 12/15/2007 at 8:07 pm

omg! he is SO hot! love him!

# 3

*swoons* whoooo man, that is hot!

# 4

Just because he wears it , doen’t mean i’m gonna buy it for my man. I don’t think thats all him either.

# 5

He was packing more in the white one too. Guess they put more padding in that one!

# 6

OMG. Does he have to continuously sell himself out?? Dude has more than enough money. Seriously, he is a BIG joke in the UK, no one takes their b.s. anymore over there so they had to move to the US and try to make money off a new market. He’s gross with a very girly voice, a big turnoff.

# 8

i agree with 4 & 5, he is gross anyways, so i dont know why he is doing the underwear sales.

# 9

He is HOT!

oh god not another one!

Life is good @ 12/15/2007 at 9:19 pm

Lol, hey every star endorses something.

Yay! Want more!!!

[~Famous~] - The God. @ 12/15/2007 at 9:36 pm

LOL @ Halli

thats why he’s not in the UK anymore - cause the UK is a big joke, bunch of lames. and what you calling selling himself people in the real world call it hustling.

Here's The Deal @ 12/15/2007 at 10:09 pm

DAMN!!!

the_original_nika @ 12/15/2007 at 10:15 pm

yes yes, we already know his hot. why does feel the need to be everywhere, I just don´t get it. It seems like beck and victoria, just love to be in spotlight. god forbid if they every disappear.

ALWAYS BOUGHT THEM DONT NEED DAVID TO ENTICE ME!!

ALTHOUGH I MUST SAY HE DOES LOOK HANDSOME!

hes a hottie w/ a bodie

LOL, he’s never been my type but whatever. He needs all the money he can get to support Vicky’s and his shopping sprees

he is so skinny and probably had mariah’s retoucher build his chest because he has none.

This belongs under Photoshop awards!

he is so skinny and probably had mariah’s retoucher build his chest because he has none.

This belongs under Photoshop awards!

remember da truth @ 12/16/2007 at 1:08 am

yeah, yeah, no one cares in the UK, he has a girly voice, blah blah waaah waaah. That’s why sales skyrocketed in the UK and it has yet to launch there, just on the leaked ads. Poor haters — they can cry about his money and his good looks all they want — fact is, people still are interested in him! SUCK IT UP, HATERS! HA!

remember da truth @ 12/16/2007 at 1:10 am

#4 you might not buy his underwear, but you felt the need to tell us you won’t — what’ s wrong? Bitter much?

So you think the white underwear showed more? DUH!! You ever actually seen a man in underwear before? White shows more than black, which hides and shrinks — that’s why white in T-shirt contests, why fat people wear black, etc. Do you live under a rock?

#24 that is so true

#24 that is so true

He is extremely HOTTT !!

I think I’m the only woman in CA that doesn’t think this guy is hot.

angelina_mmm @ 12/16/2007 at 3:50 am

too damn hot

he is not ‘hot’, [as in cool]
his body is …

nevertheless, i still don’t enjoy having balls shoved in my face without my choice [apart from the choice of coming on line - no pun intended]

PERFECTION!
wowowowowoww.
I love this man.

He’s hot! But what happen to his soccer career? Didn’t it bomb ever since he play for the US team?

Yily

Nothing happened to his soccer carear. The season in MLS is over and next England game in February,Capello is yet to name his square and make it clear if Becks in his plans,just like any other player.
Since Englans is out of Euro 2008 I think they will have more friendlies.

Itis - I do not think he is “hot” either. I cannot stand tattoos, period. He has covered himself with them and it looks trashy.

Plus, when he opens his mouth to talk, it is just sad.

More? Man, I’m going crazy.

24. Did you just crawl out from under one?. Any fool can see thats padding in that brief!
When you see him why don’t you go up to him and pull his pants down. Let me know how that turned out!

please put on some clothes…he tries to hared

There is nothing less sexy than someone trying too hard to be sexy. Give it up Beckham - you look ridiculous.

i agree with n0.37 that shot of him is so unreal, anyone with a lick of sense can see thats underwear stuffing. i would never believe that stupid ass junk,,,, he is to fake for words… believe me if he was that big he would never show himself like that,,, the big ones never do,,, they know what they have they dont have to try to sell ole ***** undies… what a bunch of losers.

Poor Becks…he gets picked on a lot. Not that I think he cares: he’s got more money than anyone here will ever see in their lifetime. He’s got 3 boys he’s obviously in love with and a wife that lets him do whatever he wants (hello Rebecca Loos).

LOL–You Americans sound unsophisticated and childish in most of your comments. Every single celebrity endorses a product as part of their professional contracts. Most of your big Hollywood stars are seen hawking everything from cereal, perfume, undergarments, cars and even exercise equipment in most of Europe and, especially Asia. You all sound so xenophobic and bigoted in your narrow view of anything outside of the USA. Get educated, see the world and expose yourself to life which actually exists beyond your little towns and trailer parks!

ina@hotmail.com @ 12/17/2007 at 2:03 am

Totally desperate for attention. What is wrong with the Beckhams? his package is stuffed definately. Are these two ever going to say enough is enough. Now they are reducing themselves to soft p*rn. Must be lovely for your kids and your mother to see you hanging out like that David. I thought you were totally committed to soccer? Your a joke for an athelete.

I saw him on Snoop show and he’s a nice guy. He just have a girly voice and laugh like one too, lol.

OMG

so hottttttttt *-*

I would never nuy that underwear because of the fake stuffing they are using to sale them. How deceiving people can be, that is surely underwear stuffing. It doesnt even look real, (shaking my head) boy some people just believe what they want to .

OH MY GOD!!!! l ove david beckham ! UAUUUUUUUUUUUUUUUUUUUUUU!
WHO MAM!

Oh… O.M.G ..
i hate that GUY .. i hate him ia hte him.. he is stupid .. !

losssssserrr.
i hate you….
i hate you

He is terrrribly Hot !!!! Cant wait to play with ma self just by seeing him! muahhhhhhhhhhhhhhhhh

He is terrrribly Hot !!!! Cant wait to play with ma self just by seeing him! muahhhhhhhhhhhhhhhhh

glamorous1 @ 06/23/2008 at 10:52 am

for all of you that are saying david is ugly, your ******* crazy there is nothing ugly about him, i am sorry that you werent blessed with looks. dont be hater for us that are hot! And ya so wat they want publisity who wouldnt thats there job that how they live…. so why dont you all get a life and stop trying to make everyone else harder…. and for the record he looks amazing in those armani underware!!!!!

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