Rachel Bilson Launches Edie Rose for DKNY Jeans
Rachel Bilson is desinging a junior sportswear line called Edie Rose for DKNY Jeans, reports WWD.
“This is something that I have been interested in doing for such a long time,” Rachel said. “I was just waiting for the perfect opportunity for it to be done right. Fans of The O.C. really like DKNY Jeans, and I know they make great stuff, so I thought it could be good.”
The fashion line is mostly black and white pieces, a little yellow here and there.
“I have a yellow scarf that I love and I was really inspired by it,” Rachel said. “I was so happy they were able to get that same yellow into the clothes.”
Bilson, 26, knew she didn’t want her own name on the label, which is why she chose Edie (after her grandmother) and Rose (a close family friend, which also happens to be the name of Hayden Christensen’s grandmother).
“I want people to see these clothes for what they are, not just another line designed by another celebrity,” she said. “I want the line to be taken seriously.”
Edie Rose for DKNY Jeans will soon be sold for $19.50 and $49.50 per piece at department stores including Macy’s, Lord & Taylor and Nordstrom.
“I am just amazed at how the team at DKNY Jeans were able to listen to my ideas and come out with exactly what I was talking about. They literally brought my ideas to life,” Rachel added. “I also want to show people that you don’t have to pay a million dollars for clothes that look good. For me, I love vintage clothes and I shop vintage all the time. It’s fun to play and put things together. You don’t have to spend a lot to get a great look.”
Last August, Fall Out Boy frontman Pete Wentz also created a junior sportswear line called Clandestine Industries for DKNY Jeans.








Older











68 Comments
first
I love Rachel and her style
SHE LOOKS much older than 26, HAG
Rose is the name of Hayden’s Grandmother, hint hint
I’m so so so excited for this!!!
Her fashion sense is famazing and I think this is perfect for her. I don’t think it’s sportswear though?
And wtf she does not look older than 26, imo she looks much younger.
GINA, VERY INTERESTING. Thanks for that. Added!!
first bla bla bla who cares if you are first…..
well, she is sooooo sweet
My beautiful Rachel
Hmm if sheis really close to hayden’s granny enough to use her name in the clothing line you know what that could mean, huh?
If she is really close to hayden’s granny, enough to use her name in a clothing line you know what that could mean, huh?
Busted! obvious now
She’s a gorgeous girl and I love her style. Her line will be as amazing as she is.
Rachel is a good girl, I like her
I’m so excited for the fashion line!!
is she still trying to pimp the whole hayden christensen connection ? with the grany’s name of rose ? isn’t JUMPER promotion over by now ? why cant they pretend to look happy in each other’s company. this is so full of marketing PR/ BS
I love the name Edie. Very pretty.
I also love the yellow scarf she’s talking about, I want it!
She has a great eye for the clothes, love her style
first : use the name of hayden’s granny and then : wedding bells …. interesting plan wonder if there will be more pics of them in canada
She needs to decide whether she wants to be seen as a serious actress like the ones she talks about in interviews or just admit that she is a fame hungry wannabe who press tips and designs clothes like other d listers.
And please, if she is such a private person as all RB fans suggest, why would you name your clothing line after somebody who is obviously gonna connect the name to HC’s grandmother. BTW, how does everybody know the name of HC’s grandmother - was this little nugget dropped in with the info released to the press?
If you don’t want to talk about your “romance” don’t bring attention to it. Another obvious attempt at generating press attention and sadly it is working.
to Frankie there’s been times when Hayden refered to his grandma rose she lives on long island i think . and i agree with you
Love Her !x
eh- she seems nice enough, but not much of a “star”- she dresses like every other “wannabe’ hipster. sorry, maybe in a few yrs…
She’s going to make a much better fashion designer than an actress. Maybe she needs to stick to designing clothes.
awww she named her designer label by hayden’s grandmother name, how cute is that?
@Frankie
Well said, I fully agree!
Only Miss Bilson can manage to sit on a farm somewhere in “nowhere” in Canada and yet get a new thread opened for her. As I said, sly down to the bones. Not intelligent, but scheming, and ready to do ANYTHING for seeing her face in the media.
Is she trying to copy Natalie Portman?
Garden State = The Last Kiss
Star Wars = Jumper
Natalie designing shoes = Rachel designing jeans
She has a great sense of style
She’s so gorgeous as always. I love you Rachel!
http://www.savetheoc.wordpress.com
Sigh, I was waiting for someone to do the Natalie Portman comparison. These days lots of celebrities are starting their own fashion line. It’s not completely unheard of. I’ve seen some of Rachel Bilson’s pieces and they look cute so far. Natalie’s shoes are a little more expensive for the average person and are probably catering to a different shopper.
Do not worry Frankie
But if the people do not know the name of Hayden, only they know him for the guy of the stars wars, Impossible that the people know the name of his grandmother hahaha
she’s horrible at everything she does.
why only junior line?
shes got great style so i assume her designs will be amazing
I will buy everthing from her clothing line!!! I’m so excited. Her style is soamazing!!!!!!!!!!!!!!! I adore Rachel Bilson so much!
Rachel is one of my favorite fashionistas :)
Im so glad that the fans are outnumbering the haters. I wish Rachel all the best! :)
Congrads to her. Maybe she will get some movie offers after her clothing line hit off. I CANT WAIT TO SEE IT!
i love rachel! i love her style and just everything about her!
I can’t wait to see it!!! I love Rachel
I love Rachel, i love her style, and if the clothes are anything like her style, i’m sure i’m gonna love them!
This is a happy day for me!
I thought she was going to name her fashion line ANOREXIA.
star wars=jumper?
that’s the biggest crock of **** i’ve ever read
I love anything that has Donna Karan’s name on it. She is the best.
Whee. Another excuse for this site to post useless nonstop posts about this overrated individual.
A clothing line for the MIDGETS???
QUE HORROR!!!
Why visit this site if it posts “useless nonstop posts about this overrated individual” loser!!!!
Rachel Bilson=love!
Rachel is gorgeous
I like the name Edie Rose
Oh RB, just eat a doughnut and keep your mouth SHUT!
You have to be able to at least PRETEND that you really know something about designing!!!
@ #45
Yeah… “midgets in fashion”?!
That would be AWFULLY new!
@ # 44
Or it could be like…
Another excuse of a wannabe in everything that couldn’t / wouldn’t get ANY “acting jobs” anymore!
@ 45
Porque a população brasileira nem tem MIDGETS né???
Preconceituoso vc não??
Vc deve ser linda né???, para falar isso dele só pode!
She always dresses wonderfully, I can’t wait to see it
#45
RACIST
The Asians have stature small, what happens? They are pretty
The haters obsessed with Rachel, give more time to your families and to stop entering Rachel’s post If only is for to say idiotic things
The obsession that have the radical fans of Hayden with Rachel hahaha The real fans of Hayden respect Hayden and Rachel :)
waiting for her to do interviews from haydens home. she has him blind, he will do anything fo her, she must be one of his first pieces of action.
I love Rachel!!!
I love her style, so i’m sure i’m gonna like her line for DKNY.
I just hope she didn’t name Rose b/c Hayden’s grandmother…
Rach go back to Adam, quickkkk!!!!
So this explains why she was photographed doing the most mundane things wearing a different outfit every single time.
Read the reason she got this job, DKNY hired her after all the ‘controversial’ posts about her bangs and about Hayden, and she is exploiting that relationship with the name of the line “Eddie Rose” as well.
So, we really must stop blogging about her, total indifference will cause her to dissapear, I know I said I won’t any longer and this time I’m sticking to it, she is being rewarded for nothing. And she approached them, she probably approached them all.
]http://nymag.com/daily/fashion/2008/03/rachel_bilson_designs_line_for_ 1.html
BOYCOTT BILSON AND DKNY!
http://nymag.com/daily/fashion/2008/03/rachel_bilson_designs_line_for_1.html
BOYCOTT BILSON AND DKNY
# 56
She is a normal girl
You do not change of clothes? you have to be more clean haha
# 57-58
hahaha Kim you are idiotic hahaha
Love her style and looking forward to Rachel’s sportswear.
I am looking forward to seeing her clothing line, she dress really well so I’m sure it will be good.
I liked Rachel when I use to watch the OC, I wouldn’t exactly call myself a fan I just thought of her as another pretty girl on TV. But when I read all the horrible posts it makes me like her more because I don’t think she is half as bad as some people make her out to be. I almost want to stick up for the poor girl, does she really deserve so much hatred and negativity. It really doesn’t sit well with me that so many Hayden fans don’t think she is good enough for him, and bag her out so badly. I think Hayden is the best judge of who he likes to spend time with and right now he obviously likes spending time with Rachel.
I agree with Liss #53 real fans of Hayden would respect them both.
Is shameful the bad image that two or three fans of Hayden give to the phenomenon fans, I am a fan of a musical group and the post that I read in opposition to Rachel is shameful
@ purple poo
I am a Rachel fan, in its first season i watched the oc because i really liked the show, but in season 2,3 and 4 the only reason i watched the show was because of her, the only reason i watched the last kiss was, again, because of her. So i guess you can call me a Rachel fan.
I, like all her fans, really think she’s a good girl, she’s polite to her fans, she’s down to earth among many other things.
So it really bugged me when i saw the things SOME of Haydens were saying about her.
I guess i don’t think it’s acceptable to say someone don’t deserve another person because of their height, or because they’re not inteligent enough, or because they’re not famous enough.It’s so prejudicial if you think about it.
In response to this they would evoke the “freedom of speech”, yeah sure, but if you really not gonna use it for worthwhile cause/reason, why use it anyway???
And also i think you don’t become a fan of someone because of their personal lies, but because of their professional lives. Because if it was the other way around, i’m sure Woody Allen would zero fans, i mean he married his adopted daughter, so all i’m saying is no matter how you like who’s the guy’s dating or not, it doesn’t give you the right to say mean things about the person, even hating the person.
But if you do want to bash a person, because you think you’re free to speech whatever you want, all you can do is accept when someone bash the actor you’re a fan of, because what goes around comes around, right?
@ Brad
I know what you’re saying, i too don’t understand it really, i don’t like Hayden but i don’t bash him. That’s the reason why i get upset with some of the people here on JJ.
@ # 57
When your acting career can’t jump start no matter what you do, OBVIOUSLY, a starlet’s gotta find any ways to still keep the “claptrap hype” coming!!!
She’s a gorgeous girl and I love her style.
AGAIN: She’s so damned cuuuuuute!!!!!!!
My name is Edie
I did not know anyone else had that name
I’m soo going to buy
EDIE ROSE cothes
Love her line :) it’s so her!
Comment and Share!
E-mail to a Friend or share on Facebook, Twitter, MySpace and more!