OlderRachel Bilson Launches Edie Rose for DKNY Jeans
Rachel Bilson is desinging a junior sportswear line called Edie Rose for DKNY Jeans, reports WWD.
“This is something that I have been interested in doing for such a long time,” Rachel said. “I was just waiting for the perfect opportunity for it to be done right. Fans of The O.C. really like DKNY Jeans, and I know they make great stuff, so I thought it could be good.”
The fashion line is mostly black and white pieces, a little yellow here and there.
“I have a yellow scarf that I love and I was really inspired by it,” Rachel said. “I was so happy they were able to get that same yellow into the clothes.”
Bilson, 26, knew she didn’t want her own name on the label, which is why she chose Edie (after her grandmother) and Rose (a close family friend, which also happens to be the name of Hayden Christensen’s grandmother).
“I want people to see these clothes for what they are, not just another line designed by another celebrity,” she said. “I want the line to be taken seriously.”
Edie Rose for DKNY Jeans will soon be sold for $19.50 and $49.50 per piece at department stores including Macy’s, Lord & Taylor and Nordstrom.
“I am just amazed at how the team at DKNY Jeans were able to listen to my ideas and come out with exactly what I was talking about. They literally brought my ideas to life,” Rachel added. “I also want to show people that you don’t have to pay a million dollars for clothes that look good. For me, I love vintage clothes and I shop vintage all the time. It’s fun to play and put things together. You don’t have to spend a lot to get a great look.”
Last August, Fall Out Boy frontman Pete Wentz also created a junior sportswear line called Clandestine Industries for DKNY Jeans.
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first
I love Rachel and her style
SHE LOOKS much older than 26, HAG
Rose is the name of Hayden’s Grandmother, hint hint
I’m so so so excited for this!!!
Her fashion sense is famazing and I think this is perfect for her. I don’t think it’s sportswear though?
And wtf she does not look older than 26, imo she looks much younger.
GINA, VERY INTERESTING. Thanks for that. Added!!
first bla bla bla who cares if you are first…..
well, she is sooooo sweet
My beautiful Rachel
Hmm if sheis really close to hayden’s granny enough to use her name in the clothing line you know what that could mean, huh?
If she is really close to hayden’s granny, enough to use her name in a clothing line you know what that could mean, huh?
Busted! obvious now
She’s a gorgeous girl and I love her style. Her line will be as amazing as she is.
Rachel is a good girl, I like her
I’m so excited for the fashion line!!
is she still trying to pimp the whole hayden christensen connection ? with the grany’s name of rose ? isn’t JUMPER promotion over by now ? why cant they pretend to look happy in each other’s company. this is so full of marketing PR/ BS
I love the name Edie. Very pretty.
I also love the yellow scarf she’s talking about, I want it!
She has a great eye for the clothes, love her style
first : use the name of hayden’s granny and then : wedding bells …. interesting plan wonder if there will be more pics of them in canada
She needs to decide whether she wants to be seen as a serious actress like the ones she talks about in interviews or just admit that she is a fame hungry wannabe who press tips and designs clothes like other d listers.
And please, if she is such a private person as all RB fans suggest, why would you name your clothing line after somebody who is obviously gonna connect the name to HC’s grandmother. BTW, how does everybody know the name of HC’s grandmother - was this little nugget dropped in with the info released to the press?
If you don’t want to talk about your “romance” don’t bring attention to it. Another obvious attempt at generating press attention and sadly it is working.
to Frankie there’s been times when Hayden refered to his grandma rose she lives on long island i think . and i agree with you
Love Her !x
eh- she seems nice enough, but not much of a “star”- she dresses like every other “wannabe’ hipster. sorry, maybe in a few yrs…
She’s going to make a much better fashion designer than an actress. Maybe she needs to stick to designing clothes.
awww she named her designer label by hayden’s grandmother name, how cute is that?
@Frankie
Well said, I fully agree!
Only Miss Bilson can manage to sit on a farm somewhere in “nowhere” in Canada and yet get a new thread opened for her. As I said, sly down to the bones. Not intelligent, but scheming, and ready to do ANYTHING for seeing her face in the media.
Is she trying to copy Natalie Portman?
Garden State = The Last Kiss
Star Wars = Jumper
Natalie designing shoes = Rachel designing jeans
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