Brad Pitt Loads His Ammo

novice praising a vet.

my bish (she know who she is) is to lazy to make up ****, she’s crazy. she don’t paint pictures, she just traces me.
sadly… she & others forget where they plucked
they whole style from, now they try to reverse the outcome.
I’m like - huh? lol

anoble @ 04/23/2008 at 6:34 pm

No but thank goodness the baby was saved, things happening to babies means someone may not have been watching. My Priests would have never tried that stunt(the balloons), and I do feel bad for animals forced into show business(the bear killed the trainer sad). WTG postman, Eric Clapton’s boy fell out of a window and I am still scarred by it.

This man is gorgeous and looks so hot on his motorcycle. I think this motorcycle is the birthday gift from Angelina. Angelina is the best wife, buy her man a cool motorcycle as the birthday gift every year. hey, he is Brad Pitt, I would do anything to make him happy.

OT
alia it was very sad . I am always tempted to take HBO off my cable bill because I mainly watch the food network smile. Every now and then I remember to watch HBO. I ‘m sure you can get plenty of information about Katrina on the net. Hope you get an A on your project. You can probably download it or rent the DVD , Spike did a good job.

# 143 [☆F a m o u s☆] @ 04/23/2008 at 6:42 pm

Oh yeah. Right. Cuz you’re the only person who’s ever called Cook “Cookie”. I’d tell you to get your head out of your ass, but your ass is your head, so nevermind.

omg, F a m o u s is getting a lot of attention - the reason he doesn’t come on the loons thread.

and tonovan.

hello anoble and irma. hope you ladies are having a great day. = )

Before I forget to post this - here’s an article on the tabloids’ auditing reports. The auditing reports tell a mag whether or not they sold as many copies each week/month as they’ve assured their advertisers they will. The numbers refer to the physical year 2007 for all the tabs except People. People’s numbers are for their fiscal year of July 2006 to June 2007.

http://www.nypost.com/seven/04232008/business/short_of_the_mark_107760.htm

SHORT OF THE MARK
SOME CELEB WEEKLIES MISSED RATE BASE IN ‘06 Janice Min

April 23, 2008 — AUDIT reports for the celebrity weekly magazines are in for the calendar year 2006, and the analysis proves that when auditors come knocking, they always find something.

In this case, it was the number of times the magazines missed their rate bases, the amount of circulation a magazine promises advertisers it will deliver each issue.

In Touch and Life & Style missed the mark 11 times, while Star missed 24 times. All three have since lowered their rate bases.

Us Weekly, which is edited by Janice Min, missed its rate base 28 times that year - the most of any of the celebrity magazines. And not too surprisingly, it was the last of the magazines to get its audit completed by the Audit Bureau of Circulations.

The one exception was People magazine, which showed a squeaky-clean audit report with no missed rate bases. It averaged 3,770,809 between June 2006 and June 2007.

When Us Weekly originally released its so-called “pink sheets,” with un-audited results, the title reported that it expected to show it had missed its rate base 16 times. The audit showed the magazine in fact missed its rate base a dozen more times, for a total of 28, the most of any in the field.

The auditors found that Us Weekly had fallen below the promised rate base by about 5,000 copies a week on average, delivering only 1,745,011 copies a week, instead of the 1.75 million that it promised to deliver.

“It’s an art, not a science,” said Us Weekly Publisher Vicky Rose.

She said Us Weekly every January for the past six years had put through rate-base hikes, the most aggressive of which was a 250,000 boost in 2006.

At the same time that year, Wenner Media boss Jann Wenner had raised Us Weekly’s cover price to $3.49. Price hikes can often lead to a dip in newsstand sales.

“We only missed by 0.3 percent,” said Rose. “Our take was that it was a damn good statement, despite a few more misses than we would have liked.”

Since the rate base is used to set advertising rates, a missed rate base usually forces a magazine to come up with some form of compensation for an ad buyer.

“Advertisers say it’s important, [and] they’ll come back and complain, but in the end, they still buy the ads,” said John Harrington, editor of New Single Copy, a newsletter that tracks newsstand circulation.

How big a problem a missed rate base is often depends on how the original ad buy was set up and the size of the shortfall.

“Each publishing house operates differently,” said Robin Steinberg, senior vice president of print investment at MediaVest, an ad-buying agency. “Some of them will give money back, others will give credit.”

For Us Weekly, one of the misses was huge. The Oct. 9, 2006, issue missed its rate base by 175,549 copies. However, on average, the magazine was off by fewer than 5,000 copies, and some issues exceeded the rate base by hefty margins.

Most of the other weeklies in the category seemed to be safely over their rate base number when the full-year average was considered.

OK!, which is backed by British media mogul Richard Desmond, said in its earlier pink sheet report that it had missed its rate base 15 times in 2006. In reality, it missed 16 times.

However, its rate base at the time was 575,000, even though for the period, OK! was delivering an average of 703,510 copies - a bonus of 128,500 copies a week. It has subsequently raised its rate base to 900,000.

Bauer Publications, which publishes In Touch and Life & Style, acknowledged its rate-base problem in 2007 when wholesalers forced the company to raise its cover price by $1 to $2.99.

Life & Style’s rate base is now at 550,000, while In Touch has rolled its rate-base back to 1 million.

Back in the days when it was still selling for $1.99, In Touch was promising to sell 1.1 million a week, while Life & Style was at 625,000.

In Touch said in its pink sheet it would miss 11 times, and the auditors found that was exactly the number. Life & Style said it would miss the mark nine times; the auditors found it missed 11 times.

“At Life & Style, we missed a few toward the end of the year when we did not have all the scan data back at the time we first reported, but we make every effort to make sure that the numbers are accurate,” said Ian Scott, president of Bauer advertising sales.

Most of the audits cover magazines sold during the calendar year, and are released as auditors complete their analysis. People’s study is an exception, covering the period from June 2006 to June 2007.

However, this latest round of audited results was delayed somewhat because ABC was waiting for some data from the publishers.

anoble!!! hi gorgeous!

hi anustin, how are things?

anoble, my dad is having a little bit better day. thank you for asking. = )

Fug,

You should drop-in more often so they could lay off my a ss…not that they will…hey, I’ll take what I can get in here…hahaha

senior, alligators are all over Fl specially when the weather gets so hot. It becomes a problem when you live by the water, I live across a lake in our subd. & one time we had to call the animal control to catch the alligator. At NASA in Orlando when we toured the place last year, you can see alligators in the lakes & canals. We have Alligators Farms in St Augustine, our destinations most of the time when we have relatives coming for a visit aside from going to Orlando.
May I added, Floridians are very friendly people, that’s why we decided to settle down here after being stationed all over the world.
I hope to see Brad & Angie going out for dinner minus the kids.
God bless the Jolie -Pitt’s. Waving to guli, bdj & vickifromtexas glad to know that your father is doing mighty fine today.

vicky baby,things are doing good!thanks GOD, papa is doin better today.