Kristin Cavallari Hot for HDTV

Kristin Cavallari attends the launch of the LG Scarlet HDTV Series held at the Pacific Design Center in West Hollywood on Monday.

Hollywood celebrities and international media gathered at Scarlet TV Series Premiere Event to attend what they believed was the world premiere of David Nutter’s latest project, “Scarlet.” Promoted as “The Hit New TV Series,” the Scarlet project appeared to star Natassia “Scarlet” Malthe, a multicultural actress with unique, mysterious and yet universal charm, as the title character.

As the screening room went dark, the Scarlet trailer that had been seen on TV and online ran, followed by a making-of and behind-the-scenes feature. This was followed by another 60-second trailer for Scarlet, similar to the first one, but with a twist: in this one, Scarlet was clearly not what she seemed. Now, for the first time, the audience learned the secret behind the campaign – that “Scarlet, The Hit New TV Series” wasn’t about a new drama, but in fact referred to a series of new Full HD LCD TVs by LG Electronics.

Duped by LG!