Wed, 04 June 2008 at 10:05 pm

Avril Lavigne Launches First Fragrance

SMELL YA LATER

Pop rocker Avril Lavigne has struck a licensing deal with Procter & Gamble Prestige Products to launch her very first fragrance in 2009, reports WWD.

“Young teenage girls really aspire to Avril and love everything about her,” said Heike Hindenlang, global marketing director for Procter & Gamble Prestige Products. “We think we can reach out to new consumers with her scents. It’s about finding which brands appeal to young consumers and [which] fashion and celebrities are resonant with them.”

Avril said she was very pleased “to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone.”

Posted to: Avril Lavigne
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33 Comments

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# 26

Fillup @ 07/15/2008 at 4:21 pm

It will smell like teeny booper.

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# 27

MARIA @ 10/12/2008 at 2:48 am

what so you mean sort her teeth out?
it is okay for clebrity not to look perfect
they are real people you know
some clebrities are over weight and have greasy hair and spots,
that just makes them bigger role modles

@reply | Flag This

# 28

Lyndsey @ 11/23/2008 at 6:13 am

i so cnt wait for her fragrance
i sure everybody will love it, she wnt let us down
i really cnt wait,,
as soon as it comes out im gona but it

i really love avril
she totally rocks, love to pieces
shes the one person, i look up to, shes my 1 and only role model
love her so much

she wnt let us down
im sure she wnt

love you avril oxoxoxoxoxoxo

@reply | Flag This

# 29

bailey @ 12/04/2008 at 4:29 pm

omg i cant wait till it comes out!!! and for all of you guys who think she is a b***h well guess what YOU ARE RUDE AND SHOULD NOT BE TALKEN! this message is directly to mean butts and abrinna and cannes mess off!!!!!

@reply | Flag This

# 30

emma @ 01/05/2009 at 8:37 am

i’m looking forward to buying her fragrance. she’s the most talented singer in the world.she has everything: marvellous voice, nice look and of course beautiful songs.i don’t care what the others think of her. AVRIL LAVIGNE is just…THE BEST.

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# 31

Anonymous @ 02/06/2009 at 8:26 am

she’s the best damn thing!!!!!
LOVE her!!!!!!
I’m so gonna buy her perfume!!