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Rihanna’s Gucci Commercial — FIRST LOOK

Rihanna’s Gucci Commercial — FIRST LOOK

Scope out Rihanna’s new commercial for Gucci!

Gucci creative director Frida Giannini has said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”

Rihanna adds, “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”

25% of all handbag proceeds from the “Tattoo Heart Collection” will benefit UNICEF.

Check out the commercial below and the behind-the-scenes video on YouTube.


Rihanna’s Gucci Commercial — FIRST LOOK

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Photo: Amy Sussman/Getty

64 Comments

# 2

Looks like the print ads…ugly!

# 3

Poor Riri, Gucci made her look like a drag queen.

# 4
try again @ 11/19/2008 at 1:52 pm

That’s not the official ad. It’s going to be released on December 5th.

# 5

eww that video is so awkward

# 7

how the hell can you people say she’s ugly?? Is that even possibly? She is insanely beautiful, and the bags are really cute

# 9

Rihanna’s still ****** boring.

Those bags are fugly and cheap looking.

Is that really Rihanna?

It looks like the tranny Beyonce hired for her video.

wtf is she wearing….

Those are really Gucci???? ****!
I thought they were Ed Hardy!

This girl needs to stop messing herself up.

never seen anything that stupid… is this for real

Omg….they mad her so ******* ugly! What trailer park did Rihanna escape from?

Stupid sh*t
Stupid b*tch

riri is so ******* weird.

just asking @ 11/19/2008 at 2:14 pm

Those bags are sooooo ugly. Who will buy them?

don’t like it but it’s for charity, right? so it’s all good.

What material did they use? Hopefully not leather. It would be tacky to kill animals in the name of a good cause.

Wonderland @ 11/19/2008 at 2:24 pm

that is ugly as sin

incognito @ 11/19/2008 at 2:26 pm

It’s like a bad Obsession commercial…

Sorry, RIhanna gets no love from me. She’s icky.

enoughalready @ 11/19/2008 at 2:36 pm

I’m sorry, first her video with JT, and now this! both are ugly and boring…

Her 15 minutes has come, yeah!!!!

She’s a cliche now, the only thing you can say sometimes now is that she is cute…in a boyish (Prince) looking way.

“It’s Britney *****!!”

Love her but please, Rihanna, STOP with the overexposure!!!!!!!! You go to the opening of an envelope these days and more often than not you’re hanging out of your dress. Enough!

THAT’S NOT FOR UNICEF. IT’S FOR TRANNYCEF.

ALL PROCEEDS GO TO THE TRANNY’S “I’M BROKE AS ****” FUND.

yea i agree she’s gotten a little weird

WHY IS PEOPLE SAYING THAT SHE LOOKS LIKE A TRANNY? OH, I KNOW WHY BECAUSE HER HAIR IS SHORT. SHE HAS THE FACE TO PULL OFF SHORT HAIR. SO YOU GUYS ARE SAYING THAT ALL WOMEN WITH SHORT HAIR ARE TRANNYS, HOW MATURE OF YOU.. ROLLS* EYES

girls everywhere are so angry because riri’s perfection magnifies their IMperfections; everything is HOT about her… hair, complexion, body, brown skin, everything; maybe in another life you’ll be so lucky

^ No, that’s you saying women with short hair are trannies. No one said that here.

I think Rihanna wears a weave. She looks bald in some of her recent pics.

I wouldn’t agree with the tranny-comments posted here, but I have to say I’m not too fond of the commercial or ad campaign. Rihanna’s arm muscle movement just makes her look like she’s twitching around, and I’m really not a fan of the outfit. In general, I don’t understand the styling of this campaign. Reminds me of Scarlett Johansson’s unfortunate pink ad campaign for Louis Vuitton. What a disappointment.

LEAH AND CYNTHIA, ALL WHO SAY SHE IS BEAUTIFUL R PRBLY UGLY THEMSELF! I DONT HAVE ANYTHING AGAINST HER BUT COME ON PPL! IF SHE WASNT FAMOUS AND U PASSED THIS GIRL IN THE STREET WOULD U EVEN LOOK AT HER! NO. RIHANNA IS MINIMALLY ATTRACTIVE AND IS NOT BEAUTIFUL! LIZ TAYLOR, SOPHIA LOREN, THOSE ARE WHO ARE CALLED BEAUTIFUL. PLEASE DO NOT CHEAPEN THE WORD!!!!!!!!!!

P.S. THE COMMERICAL SUCKS. WHAT IS GUCCI THINKING?!

OMFG the haters on here make me LMAO! I’m guaranteed to come into any thread about Rihanna and found countless nobodies talking sh*t about her 25/8 but are doing what with their lives exactly that allow them to judge her? Bawhahahaha Beyonce? Overexposed and not all that as are Vanessa Hudgens, Ashley Tisdale, Miley Cyrus, Paris, Britney, etc. Most of the people talked about on these blogs are living on God’s good graces and hopefully living right with some humility because none of the “IT” people are worth all the yap they generate and yet the majority of comments about them are mixed. The flat out hatred toward Rihanna like she killed someone’s dog or stole their mama’s wig and/or checkbook is outrageous. LOL And this from someone who isn’t the biggest fan of Rihanna’s just a person who gets tired of all the need to get a life haters who aren’t oferring anything better. Damn!

she and megan fox are the reasons why i will NEVER GET A TATOO….bo-ring.

Wow. It’s not even 5pm and already two posts about this girl and I’m sure we’ll see another two by tomorrow. I seriously think there’s a kickback scheme going on since JJ is always on Rihanna’s ****.

Rihanna is a fraud in the music industry; a triumph of savvy marketing over real talent. The haters are the one constantly playing the “hate” card because people see the shortcomings of their idol. Even Beyonce’s fans don’t whine as much and she gets less love here.

woody allen @ 11/19/2008 at 4:48 pm

cant stand u muthafucking *****

First of all ****Lola…****

Rihanna is ugly. She tried so much to get our of Beyonce’s shadow the only way she could do it was by cutting her hair and looking like a man. If she were a real artist the correct way to get out of a more talented celebrities shadow is to ….. make better music. Oh wait she has never…I repeat never written any of her music.
Secondly. Rihanna is run by Jay Z. So let me see. If Beyonce is married to Jay Z does that not now mean Beyonce pretty much owns that tranny Ritardanna!
How many Grammy’s has Ritardanna won….0
How many Grammy’s has Beyonce won……..10

All these people who like Rihanna and have nothing better to say than “She is beautiful” How does that make an artist?!

I love Rihanna, she’s hot but that commercial feels a bit like a bad 80’s music video if that makes sense….

PEOPLE YOU ARE STUPID ! YOU ACTING LIKE RIHANNA TOOK YOUR MAN. OH RIGHT SHE HAS CHRIS BROWN ! DON’T COMPARE RIHANNA TO BEYONCE. RIHANNA HAS WON A GRAMMY AND YES BEYONCE HAS WON 10. SHE’S BEEN IN THE INDUSTRY FOR OVER 10 YEARS AND RIHANNA ONLY 3 ! MOST OF BEE’S GRAMMY’S ARE FROM DESTINY’S CHILD NOT HER SOLO CAREER.

GET A F*UCKING LIFE PEOPLE. RIHANNA IS GORGEOUS PERIOD ! YOU NEED TO LOOK IN THE MIRROR BECAUSE THERE’S SOMETHING WRONG WITH YOU THAT YOU FEEL THE NEED TO TALK ABOUT RIHANNA IN THAT WAY.

RIHANNA IS NOT RAN BY JAY Z ! CHECK YOUR FACTS BEFORE YOU SAY STUPID MESS. DON’T HATE HER BECAUSE SHE’S BEAUTIFUL.

PEACE B*TCHES !

OK, this is nothing personal against Rihanna, because she rocks.
But this commercial/overly long advertisement is horrible
Anything that has me wishing I could get that 1 minute and 56 seconds back is no good.
I don’t know if anyone has ever seen that Diana Ross movie Mahogany but this looks like a really bad imitation of it.
EEEEWWWWWW, hated it

that commercial is really strange.

When did Rihanna turn into a Transsexual?

LETTE
girls everywhere are so angry because riri’s perfection magnifies their IMperfections..
Are you insane ?of all people why would a girl be jealous of Rihanna? That big ass for head and that nose!! shes not even talented… i think i would be more jealous of my next door neighbour than her. BORINGGG AD she needs to sleep!

this video is hideous!

crinklememadness! @ 11/20/2008 at 3:43 am

they should have made her sing her songs! she looks so stupid! but i still love rihanna! awesome concert with chris brown!

Why did gucci get this cheap talentless hoe for their commercial?!?!?!

karinefrench @ 11/20/2008 at 9:08 am

Waw. She’s hard at work ! (this video sucks)

The song sounds like “Easy Like Sunday Morning,” without any of the fun.

Was beyonce behinf the commercial in anyway? lol

Cayó en la red el spot de Rihanna que grabó para Gucci en conjunto con UNICEF. Ella aparece haciendo malabarismos con los productos de la línea Tatto Heart, todo por una buena causa.

Amy the lovely @ 11/20/2008 at 4:27 pm

One Word :WEIRD

SNOOZEFEST! I’d expect more from Rihanna. This is boring and does not make me want to buy the product. The marketing manager should be fired and sent back to marketing 101. Rihanna is iconic and a great fit for Gucci, but where is the fire and fierceness that Gucci should demand? Ugh. So lackluster. Be ashamed.

omg so damn ugly

That was really weird :^/
What is going on with her arms in the opening seconds

@#42: While your going off on people talking about they should check their facts you should do the same. White it is true beyonce has been in the game longer, 12 years not 10, she won more grammys as a solo artist. She won 7 as a solo artist and 3 as a member of DC3.

I like Rihanna but I’m not crazy about her. She lost alot of my love back in ‘06 when I heard her perform live for the first time. It was horrible. I though she was murdering a chipmunk. But I will give her her dues she has improved a lot with her live singing. She still isn’t good but she’s not worse then Cassie anymore. And she hasn’t been booed since the VMAs or maybe it was the AMAs.

FLIRTYgIRL @ 11/24/2008 at 12:16 pm

She’s partly respondsible for the 80s comeback so that annoys me but she’s no where near ugly. I think she’s had to go so far off the fashion/style deep end to distinguish herself from being yet another Beyonce look-a-like, along with the West Indian factor (giving her fashion sense and anything goes out there flair) as over-exposed as both Beyonce and Rhianna are, Rhianna is the one you want see what she’ll be wearing next.

The bags are almost as hideous as she is! Tranny alert!

THAT WAS SO STUPID i mean who is going to buy gucci with more comercials like that , i like her alot but that was the MOST akward comercial ever!!!!!

***** don’t be hatin on chris brown when your mad at rihanna.

You guys are so mean.How can you say that to a person who do goodthings for carity.If you are better than that, so why don’t you go and do some really goodthiings as good as she did!!!!
YOU ROCKS RIHANNA!!!!!!!!!!!!!

she’s a ******* man

i hate rihanna

( man ***** )

you guys should think again cause she’s a beauty and no one can stop that, dats her dream and she fulfilling that, she’s a singer for a purpose she has her fans and im the biggest one, you guys are just jealous of her prove it and done, if u wanna look like her i think you should go dream and come back, she my favourite singer and dats not going change, if you really listen to the song dat she and TI sing you guys would see dat she’s refferring to all hater’s and as far as i can see you guys are all hater’s so go live a life and stop critizising my RIHANNA!

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