Rihanna’s Gucci Commercial — FIRST LOOK
Scope out Rihanna’s new commercial for Gucci!
Gucci creative director Frida Giannini has said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”
Rihanna adds, “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”
25% of all handbag proceeds from the “Tattoo Heart Collection” will benefit UNICEF.
Check out the commercial below and the behind-the-scenes video on YouTube.
Rihanna’s Gucci Commercial — FIRST LOOK








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64 Comments
Love her but please, Rihanna, STOP with the overexposure!!!!!!!! You go to the opening of an envelope these days and more often than not you’re hanging out of your dress. Enough!
THAT’S NOT FOR UNICEF. IT’S FOR TRANNYCEF.
ALL PROCEEDS GO TO THE TRANNY’S “I’M BROKE AS ****” FUND.
yea i agree she’s gotten a little weird
WHY IS PEOPLE SAYING THAT SHE LOOKS LIKE A TRANNY? OH, I KNOW WHY BECAUSE HER HAIR IS SHORT. SHE HAS THE FACE TO PULL OFF SHORT HAIR. SO YOU GUYS ARE SAYING THAT ALL WOMEN WITH SHORT HAIR ARE TRANNYS, HOW MATURE OF YOU.. ROLLS* EYES
girls everywhere are so angry because riri’s perfection magnifies their IMperfections; everything is HOT about her… hair, complexion, body, brown skin, everything; maybe in another life you’ll be so lucky
^ No, that’s you saying women with short hair are trannies. No one said that here.
I think Rihanna wears a weave. She looks bald in some of her recent pics.
I wouldn’t agree with the tranny-comments posted here, but I have to say I’m not too fond of the commercial or ad campaign. Rihanna’s arm muscle movement just makes her look like she’s twitching around, and I’m really not a fan of the outfit. In general, I don’t understand the styling of this campaign. Reminds me of Scarlett Johansson’s unfortunate pink ad campaign for Louis Vuitton. What a disappointment.
LEAH AND CYNTHIA, ALL WHO SAY SHE IS BEAUTIFUL R PRBLY UGLY THEMSELF! I DONT HAVE ANYTHING AGAINST HER BUT COME ON PPL! IF SHE WASNT FAMOUS AND U PASSED THIS GIRL IN THE STREET WOULD U EVEN LOOK AT HER! NO. RIHANNA IS MINIMALLY ATTRACTIVE AND IS NOT BEAUTIFUL! LIZ TAYLOR, SOPHIA LOREN, THOSE ARE WHO ARE CALLED BEAUTIFUL. PLEASE DO NOT CHEAPEN THE WORD!!!!!!!!!!
P.S. THE COMMERICAL SUCKS. WHAT IS GUCCI THINKING?!
OMFG the haters on here make me LMAO! I’m guaranteed to come into any thread about Rihanna and found countless nobodies talking sh*t about her 25/8 but are doing what with their lives exactly that allow them to judge her? Bawhahahaha Beyonce? Overexposed and not all that as are Vanessa Hudgens, Ashley Tisdale, Miley Cyrus, Paris, Britney, etc. Most of the people talked about on these blogs are living on God’s good graces and hopefully living right with some humility because none of the “IT” people are worth all the yap they generate and yet the majority of comments about them are mixed. The flat out hatred toward Rihanna like she killed someone’s dog or stole their mama’s wig and/or checkbook is outrageous. LOL And this from someone who isn’t the biggest fan of Rihanna’s just a person who gets tired of all the need to get a life haters who aren’t oferring anything better. Damn!
she and megan fox are the reasons why i will NEVER GET A TATOO….bo-ring.
Wow. It’s not even 5pm and already two posts about this girl and I’m sure we’ll see another two by tomorrow. I seriously think there’s a kickback scheme going on since JJ is always on Rihanna’s ****.
Rihanna is a fraud in the music industry; a triumph of savvy marketing over real talent. The haters are the one constantly playing the “hate” card because people see the shortcomings of their idol. Even Beyonce’s fans don’t whine as much and she gets less love here.
cant stand u muthafucking *****
First of all ****Lola…****
Rihanna is ugly. She tried so much to get our of Beyonce’s shadow the only way she could do it was by cutting her hair and looking like a man. If she were a real artist the correct way to get out of a more talented celebrities shadow is to ….. make better music. Oh wait she has never…I repeat never written any of her music.
Secondly. Rihanna is run by Jay Z. So let me see. If Beyonce is married to Jay Z does that not now mean Beyonce pretty much owns that tranny Ritardanna!
How many Grammy’s has Ritardanna won….0
How many Grammy’s has Beyonce won……..10
All these people who like Rihanna and have nothing better to say than “She is beautiful” How does that make an artist?!
I love Rihanna, she’s hot but that commercial feels a bit like a bad 80’s music video if that makes sense….
PEOPLE YOU ARE STUPID ! YOU ACTING LIKE RIHANNA TOOK YOUR MAN. OH RIGHT SHE HAS CHRIS BROWN ! DON’T COMPARE RIHANNA TO BEYONCE. RIHANNA HAS WON A GRAMMY AND YES BEYONCE HAS WON 10. SHE’S BEEN IN THE INDUSTRY FOR OVER 10 YEARS AND RIHANNA ONLY 3 ! MOST OF BEE’S GRAMMY’S ARE FROM DESTINY’S CHILD NOT HER SOLO CAREER.
GET A F*UCKING LIFE PEOPLE. RIHANNA IS GORGEOUS PERIOD ! YOU NEED TO LOOK IN THE MIRROR BECAUSE THERE’S SOMETHING WRONG WITH YOU THAT YOU FEEL THE NEED TO TALK ABOUT RIHANNA IN THAT WAY.
RIHANNA IS NOT RAN BY JAY Z ! CHECK YOUR FACTS BEFORE YOU SAY STUPID MESS. DON’T HATE HER BECAUSE SHE’S BEAUTIFUL.
PEACE B*TCHES !
OK, this is nothing personal against Rihanna, because she rocks.
But this commercial/overly long advertisement is horrible
Anything that has me wishing I could get that 1 minute and 56 seconds back is no good.
I don’t know if anyone has ever seen that Diana Ross movie Mahogany but this looks like a really bad imitation of it.
EEEEWWWWWW, hated it
that commercial is really strange.
When did Rihanna turn into a Transsexual?
LETTE
girls everywhere are so angry because riri’s perfection magnifies their IMperfections..
Are you insane ?of all people why would a girl be jealous of Rihanna? That big ass for head and that nose!! shes not even talented… i think i would be more jealous of my next door neighbour than her. BORINGGG AD she needs to sleep!
this video is hideous!
they should have made her sing her songs! she looks so stupid! but i still love rihanna! awesome concert with chris brown!
Why did gucci get this cheap talentless hoe for their commercial?!?!?!
Waw. She’s hard at work ! (this video sucks)
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