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Rihanna’s Gucci Commercial — FIRST LOOK

Rihanna’s Gucci Commercial — FIRST LOOK

Scope out Rihanna’s new commercial for Gucci!

Gucci creative director Frida Giannini has said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”

Rihanna adds, “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”

25% of all handbag proceeds from the “Tattoo Heart Collection” will benefit UNICEF.

Check out the commercial below and the behind-the-scenes video on YouTube.


Rihanna’s Gucci Commercial — FIRST LOOK

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Owen Beiny/Agent 47/WENN

64 Comments

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The song sounds like “Easy Like Sunday Morning,” without any of the fun.

Was beyonce behinf the commercial in anyway? lol

Cayó en la red el spot de Rihanna que grabó para Gucci en conjunto con UNICEF. Ella aparece haciendo malabarismos con los productos de la línea Tatto Heart, todo por una buena causa.

Amy the lovely @ 11/20/2008 at 4:27 pm

One Word :WEIRD

SNOOZEFEST! I’d expect more from Rihanna. This is boring and does not make me want to buy the product. The marketing manager should be fired and sent back to marketing 101. Rihanna is iconic and a great fit for Gucci, but where is the fire and fierceness that Gucci should demand? Ugh. So lackluster. Be ashamed.

omg so damn ugly

That was really weird :^/
What is going on with her arms in the opening seconds

@#42: While your going off on people talking about they should check their facts you should do the same. White it is true beyonce has been in the game longer, 12 years not 10, she won more grammys as a solo artist. She won 7 as a solo artist and 3 as a member of DC3.

I like Rihanna but I’m not crazy about her. She lost alot of my love back in ‘06 when I heard her perform live for the first time. It was horrible. I though she was murdering a chipmunk. But I will give her her dues she has improved a lot with her live singing. She still isn’t good but she’s not worse then Cassie anymore. And she hasn’t been booed since the VMAs or maybe it was the AMAs.

FLIRTYgIRL @ 11/24/2008 at 12:16 pm

She’s partly respondsible for the 80s comeback so that annoys me but she’s no where near ugly. I think she’s had to go so far off the fashion/style deep end to distinguish herself from being yet another Beyonce look-a-like, along with the West Indian factor (giving her fashion sense and anything goes out there flair) as over-exposed as both Beyonce and Rhianna are, Rhianna is the one you want see what she’ll be wearing next.

The bags are almost as hideous as she is! Tranny alert!

THAT WAS SO STUPID i mean who is going to buy gucci with more comercials like that , i like her alot but that was the MOST akward comercial ever!!!!!

***** don’t be hatin on chris brown when your mad at rihanna.

You guys are so mean.How can you say that to a person who do goodthings for carity.If you are better than that, so why don’t you go and do some really goodthiings as good as she did!!!!
YOU ROCKS RIHANNA!!!!!!!!!!!!!

she’s a ******* man

i hate rihanna

( man ***** )

you guys should think again cause she’s a beauty and no one can stop that, dats her dream and she fulfilling that, she’s a singer for a purpose she has her fans and im the biggest one, you guys are just jealous of her prove it and done, if u wanna look like her i think you should go dream and come back, she my favourite singer and dats not going change, if you really listen to the song dat she and TI sing you guys would see dat she’s refferring to all hater’s and as far as i can see you guys are all hater’s so go live a life and stop critizising my RIHANNA!

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