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Gwyneth Paltrow: Tod’s G-Bag Hits The Spot

Gwyneth Paltrow: Tod’s G-Bag Hits The Spot

Gwyneth Paltrow poses pretty with the bag of the season, Tod’s G-Bag, for the Spring/Summer 2009 ad campaign.

Mikael Jansson, who shot the campaign at a restaurant in the heart of London’s financial district, said, “[I chose the space] because it complemented the elements associated with Tod’s – the luxury, the honey and caramel palette, the sophistication…”

Edward Enninful, who styled the campaign, added, ”We’re showing a bit more leg, the shirts are open a little lower…I think you see a slightly new side to both Gwyneth and Tod’s.”

For Derek Lam, Creative Director for Tod’s, “Gwyneth effortlessly embodies the spirit of the International woman with timeless elegance and modern flair - the perfect representation of the Tod’s woman”.

The new Tod’s ad Campaign will be featured in ads worldwide starting February 2009.

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Photo: Amy Sussman/Getty

66 Comments

# 1

ugly bag.

# 2

Much better than the last set of ads.

# 3

I love Tod’s but I don’t understand they use Sienna and Gwyneth for their campaigns. Both are so plain.

# 4

I love her entire outfit.. Its very cute.

# 5

She’s so fug but I love the jeans. Are they Tods?

# 6

quit hating

# 7

I actually like it. It’s a a photoshop miracle.

# 8

I didn’t even recognize Gwyneth.

# 9

Sorry, Gwyn, you are no Grace Kelly. I think that’s the look they were going for…

I think she looks very nice, but you can tell they retouched her like crazy…

…She barely resembles the woman you see in her candids.

She gets homelier by the day.

I like Gwyn. She has gorgeous hair but she has a man face.

I like Gwyneth and I love this photo.

fashionista @ 12/19/2008 at 4:31 pm

Tod’s is copying Balenciaga’s moon bag.

Too much photoshop.

Not everybody can be a great beauty. Gwyn is a good actress.

She looks really beautiful here.

I have no idea who that is but it’s not Gwyneth Paltrow.

Her boy is amazing. Shame about the face.

I prefer the Tod’s advertisements to Estee Lauder but agree, they are going a bit heavy on the photo shop. Her eyes look bigger, lips fuller and it appears some of the fat has been sucked out of her cheeks. It’s like they resculpted her face.

UGLY CHICK.

UGLY HANDBAG.

That’s a pleather bag, right?

Gwyneth is starting to look like Ann Coultier — minus the wired jaw.

Fabulous pics ….this is what Lauder should do…props to the retoucher, photoshop does wonders to her plain face.

She looks like a tranny.

Movie Lover @ 12/19/2008 at 5:12 pm

I guess I’m in the minority but don’t like the ads. They make Gwyneth seem much older than she is. She looks her mother’s age.

…beautiful clothes on a handsome man.

not crazy about the bag, but this is the best i’ve seen gp in a long time
thatshideous.com

she looks stunning!!!

Chola chicka says @ 12/19/2008 at 6:34 pm

Oh come on, yes she’s irritating as h.e.ll but she really looks nice in those pics.

Looks like Jan Brady got the deluxe photoshop treatment. That’s not how she looks in real life.

Love it all :)

Thank you, Jared! Gwyneth looks GREAT in this add campaign!!!!

They really elongated Gwyneth. She looks like a mannequin. I can’t wait to see what they do with Katie Holmes’ Miu Miu ads.

She looks very pretty in here and tha bag is nice.

Ugly and yuck@the bag. She looks like a praying mantis with a spray tan.

thanssk jj - love gp, love tods and this is a glamourous but kinda accessible shot.

she is much prettier than MANiston. she has more class than MANiston.

Wow! The digital retoucher must have worked his/her ass off to transform this:

http://www.imdb.com/media/rm1030525952/nm0000569

into that!

Gwyneth looks lovely.

I think she looks better than before but still very plain. Sometimes Gwyneth looks like she forgot to bath.

puh leeze @ 12/20/2008 at 1:45 am

Blah blah blah she’s just racking up the endorsements and that bag looks like VINYL

The easiest way to “RAISE” money for your own ******* “FOUNDATION” is this, folks!!

dajrekshn @ 12/20/2008 at 7:51 am

she looks amazing. this is the best one so far in Tod’s campaign.

She hasn’t been elongated; she is naturally tall. Being tall sometimes comes with having a long torso and long legs.

She doesn’t look like she needs a bath; it’s called makeup and touchup, possibly even a sun tanner.

Some of your comments are idiotic. I’d love to see what some of you insulters look like. Gotta lot to say for people who probably are as ugly as a hairy a**.

divalicious @ 12/20/2008 at 12:00 pm

gwyn is lovable, and a good actress when she was younger!
shes too boring now, she needs another shakespeare in love or Emma!
british period is where it’s at for Gwyneth

Way too fake looking. It looks more like a painting than an advertisement.

#50 Jess:

Maybe that’s the point!

Sorry, don’t like it. They made her look like a gawky giant. Doesn’t even look like Gwyneth.

I like everything except the bag and shoes. As for Gwyneth, she only looks good with four hours of photoshop … time to get a new model.

She looks great classy lady.

I just don’t get the ” set designer’s ” choice of WHERE the picture should be taken……WHO CARES????????????????…….If the ad is about a handbag, who is looking at the staircase and the wall and the ” soft neutral palette “……WHAT?????????????…..LOL<<<LOL<<<LOL<<<…..Just sell the ugly bag, show a picture of her and the ugy bag, and move on…….They make SUCH a big production over WHERE…

I’m not a Sienna Miller fan but even her ads were better than these. I like Tod’s but they always make Gwyneth look odd.

Is she going to apologize again to PETA fans for promoting ugly products?

She shouldn’t have to apologize to PETA for anything. She has a job, and if Her job entitles her to wear or touch fur, then so be it. It’s a job!!!!! Sometimes you do not have a choice at your job–you have to do what the boss says. That goes for most of the world, including celebs. PETA should hush up!

The term job applies very loosely here. Paltrow doesn’t need to endorse Tod’s to make a living. She does it because they pay her huge amounts of money that enable her to live a luxury lifestyle. You cannot compare what she does to the average person making a living who has to work to pay their bills and who must put up with their employer’s decisions. She has a choice on whether to work for Tod’s. As annoying as PETA may be, they do have a point and they’re entitled to the same freedom of speech as everyone else.

Maybe so, Mike. But at the same time, she is a human, and whether or not she needs the money, it’s still a job. Even people with tons of money work to keep themselves sane. At least she isn’t a lazy a** like Paris Hilton who just socialites around acting like the princess she is. And Gwyneth does contribute her money to donations and charites; ie. Robin Hood Foundation to which she is a board member, and also Food Bank of New York. She is also an advocate to Breast Cancer and Planned Parenthood with her mother Blythe. So she doesn’t just live a luxary lifestyle like someone of Paris Hilton’s clan; Gwyneth works and also puts her money to good use.

D @ 12/20/2008 at 7:58 pm

Is she going to apologize again to PETA fans for promoting ugly products?
——
Yes, after she cashes her million dollar check. :-) This woman is such a hypocrite!

IDEALLY SPEAKING.

YOU DO NOT MESS UP WITH YOUR MARRIAGE.

THE LORD INSTITUTED MARRIAGE, WHICH IS SACRED FOR A MAN AND A WOMAN TO BE JOINED TOGETHER IN ONE FLESH, THROUGH SEX.

“SEX IN MARRIAGE IS BED UNDEFILED”

SO SEX OUTSIDE OF MARRIAGE IS A SIN.

“THE WAGES OF SIN IS DEATH”

SO WHEN ARE YOU GOING TO MARRY A PERSON THAT YOU LIKE?

FIRST, LOVE G-D ABOVE ALL ELSE, IN YOUR HEART AND MIGHT YOU DO THINGS FOR YOUR LOVE TO G-D. YOU SHOULD SEARCH THE LORD G-D AS PART OF YOUR LIFE, START A RELATIONSHIP WITH YOUR CREATOR FIRST.

THEN DATE THAT PERSON THAT YOU LIKE THAT G-D MIGHT HAVE GIVEN YOU, TO KNOW THAT PERSON FOR MORE THAN 2 YEARS WITHOUT SEX. THE GETTING TO KNOW EACH OTHER STAGE IS 2 YEARS AND FOUR MONTHS WITHOUT SEX. THEN, AFTER 2 YEARS AND FOUR MONTHS OF DATING YOU BOTH DECIDE FOR THE NEXT LEVEL OF THAT RELATIONSHIP WHICH IS MARRIAGE.

WHAT IS MARRIAGE ACCORDING TO JESUS CHRIST?

(MARK 10: 3-12)

“And he answered and said unto them, What did Moses command you?
And they said, Moses suffered to write a bill of divorcement, and to put her away.
And Jesus answered and said unto them, For the hardness of your heart he wrote you this precept.
But from the beginning of the creation God made them male and female.
For this cause shall a man leave his father and mother, and cleave to his wife;
And they twain shall be one flesh: so then they are no more twain, but one flesh.
What therefore God hath joined together, let not man put asunder.
And in the house his disciples asked him again of the same matter.
And he saith unto them, Whosoever shall put away his wife, and marry another, committeth adultery against her.
And if a woman shall put away her husband, and be married to another, she committeth ADULTERY.

IN OTHER VERSES, JESUS ADDED THAT ANY SINGLE PERSON WHO IS SEXUALLY INVOLVED WITH A MARRIED PERSON IS COMMITING ADULTERY.

BASE ON THE BIBLE TEXT ABOVE YOU CAN ONLY GET MARRIED AGAIN WHEN YOUR SPOUSE IS DEAD,
YOU CAN REMARRY WHEN YOU ARE A WIDOWER OR A WIDOW.

Is this a joke?

She looks cool

I’m not sure if this is a good or bad photoshop. It doesn’t really resemble the Gwyneth of her candids. Maybe that’s intentional and a good thing. Not sure.

photoshop guy @ 09/27/2009 at 9:26 pm

i did the retouching, and i barely touched her face(smooth the wrinkles a bit), she does look different but it’s just the angle and expression.

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