Beyonce - “Ego” Music Video
Check out Beyonce’s new music video for “Ego“, the fifth single off her latest album, I Am… Sasha Fierce.
“My goal for [the] video is simplicity,” the 27-year-old singer told EW. “In ‘Single Ladies (Put a Ring on It)’, I saw this old tape of Bob Fosse’s wife, and I used that as inspiration. I thought in this world, with all the technology and everything that’s going on, to strip everything down—great idea. So I kind of did the same thing, but glossy and black, for ‘Ego’.”
WHAT DO YOU THINK of Beyonce’s new music vid — HOT or NOT?
Beyonce - “Ego” Music Video








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94 Comments
I live her Bday CD better.
It’s very similar to the “Single Ladies” video. It’s OKAY. Nothing special. Borderline boring. Nothing new here…
always too exaggerated that woman…..
always too exaggerated that woman… the song is okay, but her moves.. cant look at that
SHE IS THE BEST, LIVE AND ON VIDEOS AND STUFF
meh the dancing was way better cheoreographed (sp?) in the other one.. this is quite boring.. just jiggling in the same spot
for all those who like to hate on Beyonce….why don’t we go over your artists and break them down a little.
RIHANNA - was in a relationship with a man that beats her. Her hair was looking like Michael Jacksons Jery Curls and now she looks a lot like prince. This girl has nasty provocative pictures on the internet which sho no class. She has won 1-2grammy’s and when she performs live she really can’t sing half the stuff on her album without sounding like a frog. That and while performing her fast songs she just stands there while the back up dancers do the work.
BRITNEY - If you go on youtube almost every video on there shows something that went wrong at her concerts. There is one proving that she was lyp-synching, one where her extensions fell out, one with her tampon sting hanging out and she doesn’t strut around the stage the frumps around. This girl has been to rehab, has bad people around her, sings kind of monotone and we all know she is trailer park.
LADY GAGA - She is a living Costume not an artist. Though her songzs are catchy she has yet to win a grammy and show noe respect to those before her.(Christina Augilera) She wears bodysuit/bathing suits all the time as well. Beyonce has been doing this since her Album Bday. Lady Gaga looks disgusting without make up and looks kind of manly. she need all that make up to change the features of her face. I understand wearing make up but tha make up is wearing her.
JESSICA SIMPSON - umm…….
CIARA - She hasn’t had a # 1 on the Billboard Hot 100. I don’t think she even won a grammy. Why would people have her on the cover of a magazine when they could have Beyonce.
KERI HILSON - I have not a respect for someone who does not pay tribute to those artists who paved the way for people like her. To me she is nothing but a Rihanna wannabe.
JENNIFER HUDSON - Her whole career has been based on pity. Sorry but she really has no fashion sense and it one of the most arrogant people in the business. She only sold 500,000 copies of her album. Almost everyone else listed above sold over 1 Million. She screams when she performs.
She is that #1 Chick
i like it!! =)
hate the song
Love the song! Love the video! :)
You can see quite a bit of her nipple at the 14 second mark. Wouldn’t you think they would edit that??!
this video does nothing for me. and what is up with her hair? looks like you can tell where the weave begins. those roots are committing treason!
@Anyways
I wasnt going to comment but your rant was ignorant because this is about music, no matter if someone slips up because they’re actually human and not pretending to be perfect like your fav artist.
Rihanna-has only been in the music field for 4 years and she has already accomplished alot. Rihanna has gone 12 x platinum no matter if she released it 2 million times people still bought it. Rihanna has sold a total of 12 million albums so far and scheduled to release new material this year with Jay Z, Kayne, and Pharrell.
Britney Spears- 14 times platinum for Hit Me Baby One More Time, selling a total of 83 million albums to date. Britney has had her problems and she is doing better, while out on a sold out world tour….and already grossed 50 million so far (look it up). Britney Spears has sold over 100 million concert tickets making her this generations highest selling pop artist.
Lady Gaga- Should be watched for because she is innovative and creates her own costumes, while writing music. Gaga is pop music and her shows are very theatrical, and Lady Gaga has been around in public eye for less then a year and already has a buzz.
Ciara- Goodies was #1 on Billboard and she was successful with a couple of other songs that were on billboard. Fantasy Ride is actually a good album with a cool vibe and she will be touring with Jay Z and Britney Spears
Keri Hilson-Is a song writer, she actually wrote for Britney Spears, Pussycat Dolls, Usher (Beyonce’s part in Love in the Club) Song writers makes more money which is her day job
Jennifer Hudson-Oscar Winner, Golden Globe Winner….even before the death of her family. Jennifer Hudson’s album is really good, and may I add Oscar winner. your fav artist will never get one, trust!
Instead of hating on other female artist you should be happy for them….I posted facts because all these people are doing their thing.
By the way Beyonce has only sold a total of 21 million albums (DIL,Bday,I Am)….for an Icon she sold be selling more. Jennifer Lopez has sold 28 million albums, Alicia Keys has sold 30 million albums, and so on. Only the fans count Destinys Child #’s like they are Beyonce’s alone.
That song was just painful to listen to. The lyrics were juvenile at best. Enough with the lycra and booty shaking. We get it!!! You and your girls like to wear tight clothes, shake your butts and look sexy for the camera. Single Ladies was at least an upbeat, fun song that poked fun at itself. Ego takes it’s melody and it’s lyrics much to seriously. My favorite song is Halo followed by Smash Into You.
lol @ shelby for bringing the shutdown. i love beyonce. i love destiny’s child. i love r & b, pop music, lots of other musical styles. i’ve met beyonce a couple times before and have been blessed to attend some shows for free…she’s amazing. we get it. i also get when i’m being sold the same piece of cheese every day. it’s not a good look…and as a fan i’m just saying she needs to change it up. trust me i love mariah carey, but benonce better stay away from the complacent, always the same, stagnat situation because it will seriously become a gimmick, and she is to ogood for that. if you think this song is innovative then really you need to broaden your horizons. i guess if anything she is a dance artist and you could just say this is an alright dance music video…really. ugh. i can’t even believe i wrote that. that video is not worth a second viewing even if i have been singing the song for weeks now. it’s not even that good of a song. tell me she’s singing it differently than others you’ve heard from her. gah. i’ll stop. i love her. i don’t know if i can keep buying into this.
Just like Shakira’s Beyonce’s dance moves are more and more bordering the ridiculous. But then again: I’m a (straight) woman, so I’m probably not picking up on the all that sexyness.
I AM…Sasha Fierce
Who is Sasha Fierce?
HERE IS YOUR ANSWER AND SO SO MUCH MORE!!!!
Here is a riddle for you. How does a nice, Christian girl become a *****, a witch, and a manslayer? The answer is she doesn’t; someone else does. Are you confused yet? Well, just keep reading.
Beyonce has recently announced that she wants to be called Sasha Fierce. Fittingly, the name of her new album is, “I Am…Sasha Fierce”. “So what?”, you may ask, “That is just her stage name, all the stars do that.” IS it just a stage name? Let’s see what Beyonce has to say about it. [emphasis added by me]
“When I see video of myself on stage or TV I’m like, ‘Who is that girl?’. That’s not me, I wouldn’t dare do that.” Beyonce, September 2003
“I created my stage persona to protect myself, so that when I go home, I don’t have to think about what it is I do. Sasha isn’t me.” Beyonce, Parade Magazine, December 2006
“I wouldn’t like Sasha if I met her offstage.” Beyonce, Parade Magazine, December 2006
“I have someone else that takes over when it’s time for me to work and when I’m on stage, this alter ego that I’ve created that kind of protects me and who I really am.” Beyonce Press Statement, October 2008
“Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage.” Beyonce Press Statement, October 2008
“I’ve created an alter ego: things I do when performing I would never do normally. I reveal things about myself that I wouldn’t do in an interview. I have out-of-body experiences [on stage]. If I cut my leg, if I fall, I don’t even feel it. I’m so fearless, I’m not aware of my face or my body.” Beyonce, Marie Claire interview, October 2008
Beyonce believes that when she is performing, another person takes her over and causes/allows her to do things that she would not ordinarily do. While in this “out of body” state, she is not aware of, and loses consciousness about, her own body! Her performances are so debase and exhibit such debauchery, that she cannot even bring herself to acknowledge what she is doing (and what she has become). Instead, she has “created” this alter ego that allows her to escape her actions and attribute them to another person. So, it is NOT Beyonce grinding, hunching, pumping, and stripping half-naked on the screen…it is Sasha!
Even on her website, she allows you to see these different personalities. At the bottom of her site, you can slide the pointer over to the “I am” side where the entire site becomes lighter in appearance. Here, the pictures of Beyonce appear provocative and revealing, but her facial expressions are more demure. Slide the pointer to the “Sasha Fierce” side and the entire site becomes dark while the pictures take on a more sadomasochistic feel.
You know what they call this in the world? Multiple Personality Disorder which involves “a disturbance in identity whereby two or more separate personalities or identities, known as alters, control an individual’s behavior.”
You know what it is called in Biblical terms? Double-mindedness, or as stated in the Greek dipsychos which literally means two minds or two souls. “A double minded man is unstable in all his ways.” (James 1:8)
The double-minded continually falter between two choices - God and Satan - because an unclean spirit has taken root in their souls (I Kings 18:21). The presence of this demon spirit defiles the soul (James 4:8). In order for the heart to be purified, the unclean demon spirit must be cast out. “Create in me a clean heart, O God; and renew a right spirit within me.” (Psalms 51:10)
How does Beyonce go from disliking & disassociating herself from Sasha to embracing & becoming Sasha? It is the evidence that the demon “Sasha” is taking her over. The more Beyonce gives room to “Sasha” in her life, the more her own personality will be suppressed and overcome by that spirit.
This is illustrated in Beyonce’s “I Am Sasha Fierce” tour. She demonstrates that when it comes to a battle between herself and “Sasha”, Beyonce loses…Sasha wins.
Beyonce appears as virginal, innocent, and sweet dressed in white, which is the “image” often presented of her. Yet, we know this image has no substance as she reaches for a double-sided coin and is exposed in a way that is neither pure nor innocent. It is a depiction of whoredoms as purity, which is really what the whole Beyonce/Sasha dichotomy is about.
Beyonce proceeds to toss the coin into the air, with one side representing Beyonce and the other side representing Sasha Fierce.
Notice how the crowd cheers as Sasha wins the flip of the coin. Many Beyonce fans identify more with “Sasha” than Beyonce, and there is a reason for that. We will explain this later.
Is Beyonce’s identity really just a result of chance? Is this just a promotional gimmick? Or is something else going on entirely?
http://thelatterdays.blogspot.com/2008/12/i-amsasha-fierce.html
I reckon the next single shoulda been Sweet Dreams…..BUT I love her!
wikkkkd vid!!!!!!!!!!!!! itz boooooooooooom
beyonce is da best singer n alwys wil b
rihanna n al da oda femal artist r js wunab`s of beyonce, rihanna cnt sing 2 sve her lyf, AND 2 CORREC EVRY1 BEYONCE HAS SOLD 120 MILLION ALBUMS WORLDWIDE, AND HS RECEIVD 150 AWRDS WORLWIDE.. SHE DA BEST N EVRY1 NO`S IT
RIHANNA n al da oda female artist r js wunab`s of beyonce, Rihanna cnt sing 2 sve her lyf, AND 2 CORRECT EVRY1 BEYONCE HAS SOLD 120 MILLION ALBUMS WORLDWIDE, AND HS RECEIVED 150 AWARDS WORLWIDE.. SHE DA BEST N EVRY1 NO`S IT
are you sure this isn’t RuPaul or an episode from Drag Race?
THAT SONG SUCKS ASS!!! EGO, WTF! IS IT JUST ME BUT DOES THIS ***** DO THE SAME MOVES IN EVERY VIDEO! EVERY KNOW AGAIN SHE’LL ADD SOMETHING DIFFERENT. IT’S TIRESOME & BORING ALREADY! LEARN SOME NEW MOVES!!!!11
Bob Fosse’s wife? You mean the great Gwen Verdon?? Way to marginalize her there Beyonce or should I say Jay-Z’s wife?
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