OlderWed, 01 July 2009 at 1:14 am
Beyonce Launches Sasha Fierce Fashion Line
Beyonce and her mom Tina Knowles are launching a new junior apparel label, Sasha Fierce for Deréon, reports WWD. Just in time for back-to-school shopping!
The name is a combination of House of Deréon (Beyonce and Tina’s ready-to-wear fashion line) and Beyonce’s alter ego (and third solo album, I Am…Sasha Fierce).
Sasha Fierce for Deréon will include sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry.
Other pics include a bikini-clad Beyonce on Miami Beach on Tuesday (June 30) in Miami, Fla. 10+ pics inside…
WHAT DO YOU THINK of Beyonce’s junior line so far — HOT or NOT?
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58 Comments
Nothing could be as hideous as the House of Dereon clothing.
I guess this was the plan from the beginning when she kept talking about “Sacha Fierce” all of a sudden out of nowhere, and then named her album that. She created the buzz and now thinks everyone will want her clothes. Maybe teenage girls will, who knows. I like Beyonce, but it seems like ever since Rihanna came out and stole some of her attention…she’s been on a mission to prove she is the most famous & successful. Can you say Power Hungry? She doesn’t need to try so hard. She IS the most famous & successful. Seems like people are starting to get tired of her because she’s always in our faces anymore. She looks cute on the beach. Like her shorts!
She is overexposed… and there is nothing fierce about her Sasha Fierce line, very boring and tacky IMO
She need to retire the crap. I see all of her clothes in Marshalls thrown all over the floor lol. I don’t like her sense of style and when she looks good it is because she copied someone else’s look.
lol, it’s so ghetto to go swimming in clothes.
Its OK. A bit too edgy for my taste.
But she can do whatever she wants– She’s Beyonce!
she needs to stop and sit down…these clothes are ugly, her Dereon clothes are cheap and tacky looking. What mother is gonna let her daughter go to school looking like a cheap tranny
@Honey:
“… she can do whatever she wants - she’s Beyonce!” I bet that’s the line she hears constantly from her ‘yes’ people. That attitude makes me sick. The range is mediocre… she’ll no doubt realize this when hardly anyone is buying her clothing.
I’m trying hard not to make this woman’s greed put me off her. She wants world domination. I recall the duet she did with Alexandra Burke, it was great that she turned up but lets me honest, she wanted to remind everyone who the true star is. I’ve never heard her belt out Listen the way she did that night.
@nyob: You are not alone :-).
lol@ HO wear for kids. Good one.
Enough already. I have not and will not ever buy a celebrity endorsed product. I’ll be damned if I’ll add to their already abundant coffers.
these look like clothing that i can buy from H&M or Sirens or any other department store.
these r just copies of trends that have already been done OVER AND OVER again.
who wants to dress like beyonce anyway? who in the hell wants tto dress like sasha fierce?
please stick to performing. kk thanks.
no ma’am to it all
I love that jacket but these are not creative, I agree. Pretty common.
Go Miss Fierce. Never mind the haters and get your money B
These designs look beautiful. The original House of Dereon clothing is atrocious, with those Fleur D’ Lis swirls on everything is was so over-the-top that the clothes looked trashy.
Good look finally. Too young for me but still beautiful to look at. Anyone wearing these clothes would beautiful.
It’s hottt,
B is amazinggg,
Iloveher!
Possibly the worst label name in the history or label names…
Epic Failure!!!!!
the clothes dont look that bad but i dont see this going anywhere
all celebs try but most fail
she looks good in that bikini, she seems to do good in them
Oh my it Reeks of Jealousy!!!
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Keep doing ur thing Ms B and no body stole her Shine OK #27 Adri, you are Delusional!
Why don’t I see my post?
Opps ok I see it!
I’ve never seen such an attention ***** like her, seriously what is she gonna do next?? a line for her puppies?? i’ve never seen an attention ***** who is hunry for MONEY as her, b!tch can’t get enough
What’s up with her, swimming with her outfits?!!? her body is getting fuglier? we know your fat fugly body no need to hide it…
Well well..
She is so FIERCE, she has to cover up on the beach.
fake *****..
and don’t get me started on those clothes
Money grabbin fame-*****..
Look at me im getting into my private jet dressed up like a cheap tranny..
Has she ever heard about simplicity, grounded? she is so full of sh!t no wonder why everyone call her a diva, she labeled herself ” Diva”so…
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