Wed, 01 July 2009 at 1:14 am

Beyonce Launches Sasha Fierce Fashion Line

Beyonce and her mom Tina Knowles are launching a new junior apparel label, Sasha Fierce for Deréon, reports WWD. Just in time for back-to-school shopping!

The name is a combination of House of Deréon (Beyonce and Tina’s ready-to-wear fashion line) and Beyonce’s alter ego (and third solo album, I Am…Sasha Fierce).

Sasha Fierce for Deréon will include sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry.

Other pics include a bikini-clad Beyonce on Miami Beach on Tuesday (June 30) in Miami, Fla. 10+ pics inside…

WHAT DO YOU THINK of Beyonce’s junior line so far — HOT or NOT?

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Beyonce-sasha beyonce sasha fierce junior fashion line 08

Beyonce-sasha beyonce sasha fierce junior fashion line 09

Beyonce-sasha beyonce sasha fierce junior fashion line 10

Beyonce-sasha beyonce sasha fierce junior fashion line 11

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Credit: Kadena Pix; Photos: Bauergriffinonline
Posted to: Beyonce Knowles
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Jemal Countess/Getty

58 Comments

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# 51

K @ 07/01/2009 at 9:17 pm

Designing clothes is not that easy, and I believe we can see why now.

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# 52

hiti @ 07/02/2009 at 12:19 am

This woman is god damn greedy. She will stop at nothing to make money. Selling her body now selling ***** clothing to students. SICK!!!!!!!!!

@reply | Flag This

# 53

dali @ 07/02/2009 at 2:52 pm

who the fck is shasha fierce, and who cares anyways

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# 54

James @ 07/02/2009 at 10:57 pm

THE CLOTHES LOOK GOOD

BUT THE NAME ‘SASHA FIERCE FASHION FOR HOUSE OF DEREON’ SOUNDS EXTREMELY PATHETIC.

@reply | Flag This

# 55

sophie @ 07/04/2009 at 3:39 am

hey thats actually not that bad

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# 56

me @ 07/18/2009 at 2:06 pm

@bruce wayne bish!:

…AND NONE FOR YOU…HA.

@reply | Flag This

# 57

gerson @ 09/11/2009 at 9:54 am

i love beyonce and the alter ego that she created for herself.
butt what you need to understand is that the house of dereon brand is not a brand that is suposed to compete with the real designer brands like MJ, MK, valentino, chanel……etc
i just think we shouldnt be comparing house of dereon to these designers.the women just wanna sell some clothes and make some money!! i dont think that they are doing something wrong or hurting anybody. as for the clothes…… yess…. they dont look like something inspired from the sasha fierce look, except from the color use black. and the designs look outdated butt still descent to wear for this season. but as i said: beyonce and mis tina are just making money……… not trying to make make fashion.