Fergie’s Fragrance To Debut With Avon

Black Eyed Peas frontwoman Fergie is currently in Los Angeles with famed photographer Mario Sorrenti shooting the ad campaign for her debut yet-to-be named fragrance.

“The shoot is looking fashionable and sexy,” an on-set source tells JustJared.com. “She’s taking glamorous to a whole new level.”

“I’m so excited to partner with Avon to develop my first-ever fragrance,” Fergie commented. “I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women… [The fragrance] is fresh and alluring. The vibe for the scent is for the woman who wears it to feel confident and not be afraid to be noticed.”

This weekend, Fergie will be spending some quality time with her husband, Josh Duhamel.

“We’re having a romantic rendezvous in Oklahoma where I am opening for U2,” she said. “We’re actually both in high-work mode right now, which is very healthy. He is filming a movie (Life as We Know It) in Atlanta right now, so I am usually waking up when he is going to bed.”

Smell ya later, Fergie!

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