Bar Refaeli introduces The Little Black Bikini in this new ad campaign for beach culture brand Hurley.
“Anyone who knows me knows that I am obsessed with finding the perfect little black bikini… always searching for a timeless, sexy suit with the best fit,” said Bar. “I have never been able to find the perfect bikini, until now. Hurley clothes and swimwear have a sexy and effortless look and feel, so when you wear it you feel confident. I wanted to capture that with my version of the Little Black Bikini, and I am really proud of the final result. Women everywhere will have to have it. I won’t leave home without it!”
The limited-edition Hurley Little Black Bikini by Bar Refaeli will retail for $120, with a portion of proceeds donated to Boarding for Breast Cancer, a youth-focused non-profit that promotes early detection and an active lifestyle as the best prevention for breast cancer. It will debut on May 1 at Hurley.com/LBB.
Pictured below: Bar out and about promoting her LBB in New York City on Tuesday (April 28).























