Beyonce Knowles Archives

Take a look at this behind-the-scenes video of Beyonce as she shoots a commercial for Style Savvy, a new game for Nintendo DSi.

“I get to be a stylist and take over my own boutique and store!” the 28-year-old entertainer said. “That’s so much fun for me.”

As for the dressing room feel of the commercial, B shared, “I feel like I’m giving the fans the opportunity to see what I’m really like and what I really do in my spare time!”

B’s line, House of Dereon, will have clothing available for download in the game in the coming months.

Beyonce blows a kiss to her fans as she launches her new fragrance, Beyonce Heat, at Macy’s Herald Square in midtown Manhattan on Wednesday (February 3).

The 28-year-old entertainer signed autographs and posed for photos with the first fans to purchase her fragrance in the department store.

B took over NYC’s Union Square last night, illuminating the square with red light and fog.

10+ pictures inside of Beyonce launching Beyonce Heat…

More Here! »

Beyonce attends her first Fragrance Launch After Party for Beyonce Heat at Catch the Fever at 15 Union Square West on Tuesday (February 2) in New York City.

The 28-year-old entertainer’s fragrance is priced between $39-$59 and will be sold in department and specialty stores. “I wanted it to be original and I didn’t want it to be like all the other celebrity brands,” she told Stylelist. “It’s been two years in the making. Every little detail is very personal, so I’m extremely proud.”

FYI: Beyonce’s shoes are black pleated peep-toes by Casadei. Dress from Marc Bouwer!

10+ pictures inside of Beyonce launching Beyonce Heat…

More Here! »

Beyonce sweeps at the 2010 Grammy Awards held at the Staples Center on Sunday (January 31) in Los Angeles.

The 28-year-old powerhouse singer picked up a record SIX Grammys — Song of the Year for “Single Ladies (Put A Ring On It),” Best Female Pop Vocal Performance for “Halo,” Best Female R&B Performance for “Single Ladies,” Best Traditional R&B Performance for “At Last,” Best R&B Song for “Single Ladies” and Best Contemporary R&B Album for I Am… Sasha Fierce. The most wins by a female in one night at the Grammys!!!

During her performance, Beyonce wore a black Versace Atelier leather mini-dress made of cut out leather with a metallic enriched bustier. She finished off her look with special edition Giuseppe Zanotti Design boots.

In the audience, Beyonce wore a wear a Giorgio Armani Privé chain metal silver and gold mini-dress encrusted with Swarovski crystals. She finished off her look with gold platform sandal towers from Ruthie Davis with trademark gem/bolt encrusted heels.

20+ pictures inside of Beyonce sweeping at the Grammys… More Here! »

Beyonce slips into a hip-hugging Stephane Rolland dress at the 2010 Grammy Awards held at the Staples Center on Sunday (January 31) in Los Angeles.

The 28-year-old songstress accessorized with Casadei shoes and Lorraine Schwartz jewels.

Beyonce received 10 nominations this year including “Record of the Year” and “Album of the Year.” She already won four awards during the pre-telecast ceremony — Best Contemporary R&B Album for I Am . . . Sasha Fierce, Best Traditional R&B Performance for “At Last,” and best female R&B performance for her hit “Single Ladies (Put a Ring on It),” which also won best R&B song.

Check out this clip from Beyonce’s upcoming interview with TV news program 60 Minutes this Sunday (January 31)!

CBS’ Steve Kroft will go behind the scenes with Bey, 28, and learn just why she’s become one of the world’s most popular singers.

The 60 Minutes episode featuring Beyonce’s interview will air at 7/6c this Sunday on CBS (right before the Grammy Awards!) - don’t miss it!

Beyonce is turning up the heat in NYC’s Union Square this coming Tuesday (February 2)!

The downtown location will be illuminated with red light and smoky fog on Tuesday evening to celebrate B’s new fragrance.

The next day (February 3), B will be making a personal appearance at Macy’s Herald Square!

The first customers to pick up her Beyonce Heat three-piece fragrance set will get the chance to meet B and take a photo with her!

Beyonce comes out to support younger sister Solange Knowles‘ DJ set at NYC hot spot The Eldridge on Tuesday night (January 26).

“B and Jay-Z were having a blast,” a club goer tells HollywoodLife. “They were dancing and laughing and really into the music. Beyonce even got on the mic and sang Sweet Thang! She and Jay were having a genuine good time.”

Beyonce is expected to perform (and accept awards) at this Sunday’s Grammy Awards.