Today, H&M is opening an upscale version of their current H&M stores called COS (Collection of Style)
COS is filled with neutral tones and styles and is the progeny of H&M that merges high fashion attributes (meticulous fabrics finish and fit) with ground level pricing; creating inspirational design that’s financially accessible.
The COS flagship store on London’s Regent Street opens today followed by COS store openings in Germany, Belgium and the Netherlands at the end of March. Unfortunately, no word on any openings in the U.S. just yet.
Dag nabbit, don’t you wish you lived in England? Check out the COS runway designs after the jump!
