Justin Timberlake announced at yesterday’s MTV Upfronts that he’s going to produce a new reality show for MTV called The Phone.

The Phone is based on a Dutch TV show, which pits contestants in a race against time and each other to accomplish a mission and win a cash prize.

Here’s a synopsis via Access Hollywood: Each episode will begin with two strategically placed cell phones ringing at opposite ends of a major metropolitan city. Once answered, a mysterious guide gives contestants five seconds to decide if they want to play the game.

If they accept, the competition begins, throwing the two contestants into an intense race, where they must communicate via cell phone to succeed.

The guide will also be communicating with the game players via cell phone, as a helicopter in the sky tracks their every move, exploit and error – with each failed task chipping away at the cash prize.

DO YOU THINK you’ll tune into “The Phone” this fall?

Justin Timberlake arrives at MTV studios in New York City prior to attending MTV’s Fall 2008 Upfront Presentation.

The MTV Upfronts will take place at the Nokia Theater in Times Square to focus on multiplatform opportunities across all of MTV’s on-air and online properties, including MTV, VH1, Comedy Central, TV Land, Spike and CMT.

America’s Best Dance Crew winners Jabbawockeez from the MTV reality TV competition is also expected to perform at the Upfronts.

Bigger Mr. J.T. pictures inside… More Here! »

Madonna and Justin Timberlake posed backstage after performing together at New York City’s Roseland Ballroom on Wednesday night.

The pair performed in celebration for the release of the Material Mom’s new album, Hard Candy, which was released on Tuesday. The 38-minute six-song set included the tracks “Hard Candy,” “Miles Away,” “4 Minutes,” “Hung Up,” “Give It To Me,” and “Music.”

“Give it to me, New York,” Madonna yelled during the concert. “I don’t see you people dancing up and down enough.”

Spotted in the crowd: former talk show host Rosie O’Donnell (she blogged about it) and designer Zac Posen and actress Fran Drescher (both pictured here).

For a full report on Madonna’s concert, visit MTV.com.

30+ pictures inside of Madonna and Mr. J.T. performing at the Roseland… More Here! »

Cameron Diaz shows she’s in especially good spirits outside a funeral home in Los Angeles on Monday.

Just yesterday, Cam, 35, was also in a good mood at the “Celebration of Life” memorial in honor of her father, Emilio, who passed away on Tuesday from pneumonia. The party was held at Mahé restaurant in Los Angeles. Guests included ex-boyfriends Justin Timberlake and John Mayer.

In lieu of flowers, Ms. Diaz has suggested donations be made to Surfrider.org or Reefcheck.org in Emilio’s name.

Glad to see Cam bouncing back so soon! More Here! »

ROAR!!!!!!!

Justin Timberlake cheers on his hometown as he watches the game between the Memphis Tigers and the Kansas Jayhawks during the 2008 NCAA Men’s National Championship game at the Alamodome on Monday in San Antonio, Texas.

The Tigers lost to the Jayhawks in overtime — Kansas 75, Memphis 68.

Sorry Justin, better luck next time!

In related J.T. news, an ownership group that includes Justin is seeking to make a 303-acre golf course go green. Read about it at MemphisDailyNews.com.

Justin Timberlake and Jessica Biel walk hand-in-hand after attending the wedding of Hollywood stylist Estee Stanley at the Oviatt Hotel in Los Angeles on Saturday.

Also at the wedding: Eva Mendes, Scott Speedman, Jason Bateman, Nia Long, Kurt Russell, Goldie Hawn, Mary-Kate & Ashley Olsen and Tobey Maguire and his wife Jennifer Meyer.

Watch the video of Justin and Jessica here.

10+ pictures inside of Justin Timberlake & Jessica Biel’s Saturday wedding… More Here! »

BATTER UP

Justin Timberlake put on his cleats and dressed up in a Corpus Christi Hooks uniform for his new movie, The Open Road.

The filming took place at Whataburger Field in Corpus Christi, Texas, prior to a Hooks exhibition game against the Round Rock Express.

In the movie, Justin plays the son of a former baseball legend (Jeff Bridges), who tries to reconnect his father with his ailing mother (Mary Steenburgen).

Kate Mara (Brokeback Mountain,We Are Marshall) stars as Justin’s love interest.

Madonna and Justin Timberlake’s “4 Minutes (To Save The World)” Music Video has been released!!!

The concept’s hot and the dancing’s even hotter!

THOUGHTS??????