Wannabe-rapper and former dancer Kevin Federline, best known to most as “Mr. Britney Spears,” will star in the first ad campaign from Five Star Vintage, a young men’s collection from Blue Marlin, San Francisco. The ads, created in-house, break in September issues of Stuff, Complex, Nylon and URB and run through year’s end. In addition, behind-the-scenes footage of the photo shoot will run on video Web site youtube.com. A sneak-peek promo also will run on myspace.com and imeem.com.
You can tack on male model to Kevin Federline’s ever-growing resume. K-fed, 28, is now shilling for an international sports inspired clothing brand Five Star Vintage. "Kevin represents the brand well. We knew we would get noticed in the crowded marketplace right now. Our consumer is very hard to reach. They have strong tastes and are very savvy. They don’t balk at spending $300 on a pair of jeans, $200 on a pair of shoes or $80 on a T-shirt. You see them at summer concerts and at the mall. Everyone is fighting for them now." The left one’s not too bad…
FILL IN THE BLANK :: Kevin Federline: Poster Boy for ___________

























