Tennis champ Maria Sharapova has been named the first global brand ambassador for Sony Ericsson Mobile Communications.
Sharapova, 20, signed an exclusive seven-figure, four-year sponsorship agreement with Sony Ericsson.
Dee Dutta, corporate vice-president and head of marketing at Sony Ericsson, said:”Now in our seventh year as a company, the brand has evolved significantly and securing a global brand ambassador is a natural progression to take our band to the next level in an increasingly competitive market place.
“Maria’s iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance.”
Sharapova said: “Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership.” More Here! »
