Three new celebrities join the (PRODUCT) RED Gap Campaign, a for-benefit brand designed to help eliminate AIDS in Africa — actress Anne Hathaway; Grammy Award-winning artist John Legend surrounded by the African Children’s Choir; and Grammy Award-winning musician and producer Wyclef Jean embracing his daughter Angelina. The campaign also reintroduces a series of images that debuted this summer of actor Terrence Howard and his three children Hunter, Aubrey and Heaven; Dixie Chicks’ Natalie Maines alongside her sons Beckett and Slade; and actress Abigail Breslin with her friend Curious George. (Maines is married to Heroes star Adrian Pasdar, aka Nathan Petrelli.)

This campaign was captured by acclaimed photographer Annie Leibovitz.

Milo Ventimiglia received the full support of his Heroes cast-mates at the premiere of It’s A Mall World at the ArcLight Theatre on Tuesday in Hollywood — Adrian Pasdar (with Dixie Chicks wife Natalie Maines), Masi Oka, Zachary Quinto, Greg Grunberg, Jack Coleman, and Hayden Panettiere. (Ali Larter was MIA.)

It’s a Mall World explores the amusingly tortured lives and twisted relationships of two record store employees, a hot ‘greeter’ at the American Eagle boutique, a slightly nuts sales chick from the scanties store and a bad-boy poseur from the mall juice bar.

The “webisodes” Milo directed will premiere on August 1st during Real World: Sydney and will also be available at AmericanEagle.com.

More Heroes cast pictures inside… More Here! »