Paris Hilton slips into a sparkly gold mermaid costume in the ad campaign for her newest scent, called Siren.
“Siren is all about being sexy in a playful way. I feel irresistible as a mermaid,” Paris explains. “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”
According to WWD, the fragrance has top notes of juicy mandarin, apricot nectar, and frangipani, with a heart of honeysuckle, coconut orchid and water lily. The drydown consists of vanilla beans, sandalwood and creamy musk.
WHAT DO YOU THINK of Paris Hilton’s new splash of a campaign?



















