Paris Hilton Archives

Paris Hilton slips into a sparkly gold mermaid costume in the ad campaign for her newest scent, called Siren.

“Siren is all about being sexy in a playful way. I feel irresistible as a mermaid,” Paris explains. “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”

According to WWD, the fragrance has top notes of juicy mandarin, apricot nectar, and frangipani, with a heart of honeysuckle, coconut orchid and water lily. The drydown consists of vanilla beans, sandalwood and creamy musk.

WHAT DO YOU THINK of Paris Hilton’s new splash of a campaign?

• Cristiano Ronaldo spends a night in Paris.
• Ashley Greene is busty.
• David and Victoria Beckham reunite at the Riviera.
• Doutzen Kroes dons a bikini for a new Calvin Klein campaign.
• A preview of Adam Lambert’s 20/20 interview.
• Eva Longoria has legs with a kick.
• Tricia Helfer poses for Battlestar Galactica.
• Mariah Carey doesn’t believe in traveling light.
• James Van Der Beek is cooking for one.
• Kourtney Kardashian makes us hungry.
• Shania Twain walks through the pain.
• Tom Cruise and J.J. Abrams are teaming up to make Mission Impossible 4.
• Robert Pattinson was flanked by his Remember Me co-star Emilie de Ravin, Twilight mom Elizabeth Reaser and Eva Mendes at the Bowery Hotel bar on Wednesday night. Mendes was seen giving Pattinson a friendly peck on the lips before she left.
• MTV has announced that the next season of the Real World will film in D.C.
• The View co-host Joy Behar has landed her own one-hour talk show, The Joy Behar Show, arriving this fall on HLN.
• MTV’s new talk/variety show, It’s On With Alexa Chung, premieres Monday at noon with Jack Black and Michael Cera stopping by and a performance by Soulja Boy Tell’em. Ashley Tisdale, Christopher Mintz-Plasse and Michael Urie are also scheduled to appear. Alexa interview here!
• Anne Hathaway, Heidi Klum and Liv Tyler look to celebrity trainer David Kirsch to mold their flawless physiques. Now you can too by taking his exclusive Summer Fitness Challenge available only on MSN.com’s Health and Fitness Channel. Every week, there will be extensive workouts blogs, Q and A’s from David, etc.

Hotel heiress Paris Hilton and boyfriend, Doug Reinhardt have called it quits according to People. The pair had been together for about six months.

The 28-year-old socialite’s rep said, “In response to the inquiry on whether Paris Hilton has split up with Doug Reinhardt, yes, this is true they are no longer together. They remain friends and ask that you please respect their privacy.” Reinhardt is 24.

WHAT DO YOU THINK about Paris moving on - YAY or NAY?

Paris Hilton steps out in a pink gown for a cocktail reception as part of the launch party for the Mardan Palace at the Mardan Palace Hotel in Antalya, Turkey on Saturday (March 23).on May 23, 2009 in Antalya, Turkey.

Mariah Carey, Seal and Tom Jones all performed at the launch of Europe’s most expensive luxury resort, costing $1.65 billion to complete.

10+ pictures inside of Paris Hilton and her turkey time… More Here! »

• Paris Hilton gets grabbed and sparks a brawl.
• Naomi Campbell may be retiring to be a mother.
• Jon & Kate Plus 8 dad is spotted with a mystery woman.
• Brooke Shields saves Robert Pattinson from fan girls.
• The beautiful Taylor Swift rocks out on campus.
• Leighton Meester likes nice guys.
• Vanessa Hudgens is a high school sweetheart.
• Julia Roberts has a colorful speech at the Film Society.
• Ashlee Simpson shows off Bronx in New York City.

Paris Hilton and boyfriend Doug Reinhardt enjoy an evening out together in Amsterdam, Netherlands on Monday (April 13).

The 28-year-old hotel heiress just blogged about her official Twitter. She wrote, “Hey Everyone! Greetings from Europe, just checking in. On a romantic trip with my boyfriend, its [sic] so beautiful her [sic]. We fly to London tomorrow, so excited, I ca’t [sic] wait! I’ve been asked a lot recently abut Twitter and supposably [sic] there are A LOT of fakes. So just to let everyone no [sic], My real name on Twitter is BabyGirlParis. Have a great day. xoxo Paris.”

Minutes ago, Paris tweeted, “I am in Amsterdam with my man… having a blast!” 10+ pics inside… More Here! »

• Paris Hilton declares Doug Reinhardt will be her husband
• Taylor Momsen goes to church with her mom
• Jordan Pruitt really enjoyed going to prom
• Rihanna’s dad: Chris Brown needs to stop being in denial
• Nicole Kidman and Keith Urban are loving Las Vegas
• Iron Man 2 has begun filming with Robert Downey Jr.
• Dries Van Noten Spring 2009
• Miss COED: Alexis Lopez
• Gwyneth Paltrow likes to give her expert opinion
• Kim Kardashian is disappointed with Donald Trump
• Serena Williams struts her stuff relaxing on the beach

Paris Hilton beams herself up wearing a revealing black bikini and shades during a futuristic photo shoot at the Oceana Santa Monica hotel on Thursday (April 2) in Santa Monica, Calif.

The 28-year-old hotel heiress and boyfriend, Doug Reinhardt, have been quite the pair, popping up all over town, holding hands and smooching!

In family-related news, baby brother, Barron, is breaking into the music industry.

10+ pictures inside of Paris Hilton beaming up… More Here! »