Rumer Willis promotes her new horror film, From Within, at the 2008 Tribeca Film Festival on Friday in New York City.

Papa Bruce Willis (and and supermodel girlfriend Emma Heming) came out to support his eldest daughter.

Rumer described a typical slasher film as “all blood and gore, very little plot line. Usually you don’t have a chance to connect with the characters, but the great thing about this movie is that there’s a plot and you actually want the characters to survive.”

Ms. Willis also described her character, Natalie: “I think everyone feels ‘I’m misunderstood, nobody understands what I’m going through’ and I think there’s a universal quality that Natalie has, never feeling totally like you fit in.”

And here’s a short clip of Rumer on the set of From Within here.

10+ pictures inside of Rumer Willis at the 2008 Tribeca Film Festival… More Here! »

Young Hollywood stars Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama team up for Wal-Mart’s newest ad campaign for the spring/summer launch of Op.

Rumer said, “When you think of LA and the classic surfer beach vibe, you think of Op. The Op collection does a great job representing that lifestyle.”

Pete added, “Everyone can wear Op and its cool. Fashion should make you comfortable and that is what Op does.”

You can shop the original California surf brand at walmart.com. Watch the video of the ad campaign shoot below!

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Kristin Cavallari and Rumer Willis will join Rob Schneider (Deuce Bigalow), in an indie ensemble comedy entitled Wild Cherry, reports Variety.

Rob Schneider will play the father of a high school senior who’s decided to lose her virginity to her boyfriend, the football’s team kicker.

But when she finds out the boyfriend’s only interested in her for the sake of the team’s “bang book,” she and her best friends plan their revenge inspired by the Greek play Lysistrata.

Rumer Willis rocks out new hair extensions and a nose ring at the Us Weekly Hot Hollywood Hottest Style Makers Party held at Eva Longoria’s Beso restaurant on Thursday in Hollywood.’

According to the Associated Press, rapper Eve talked her way into the VIP area despite a capacity crowd. Rumer didn’t have the same success and fled with pals when the doorman turned her away.

OOOOOOOPS!

WHAT DO YOU THINK of Rumer’s new locks and nose ring?

Aspiring actress Rumer Willis is crushing hard on Dirt cutie Ryan Eggold.

“They went out for the first time a few weeks ago,” a friend of Rumer’s tells Life & Style. “They’ve been keeping it quiet, but he’s definitely on her radar.”

Rumer, 19, and Ryan, 23 “usually hang out at each other’s houses,” says the friend.

And thanks to family hook-ups, Rumer will soon have a guest appearance on Miss Guided, a comedy series produced by Rumer’s step-dad, Ashton Kutcher.

For an interview with Rumer about her stint on Miss Guided, check out ETOnline.com. The “Frenemies” episode airs this Thursday, April 3 @ 8:30PM on ABC.

Rumer Willis accompanies mom Demi Moore to the 1st Hollywood Domino Tournament hosted by De Grisogono at the Beverly Hills Hotel in Beverly Hills on Thursday.

Rumer’s dress took ruching to the limit!

Joining the fur-wearing Demi was husband Ashton Kutcher, who wore a slick white suit, black fedora and houndstooth scarf.

10+ pictures inside of Rumer Willis knocks down some dominos… More Here! »

Rumer Willis arrives at Villa Lounge on Monday in Los Angeles, Calif. only to be kicked out minutes later when the manager realized she was underage!

Rumer, 19, walked back to her car covering her face in shame.

Where’s Officer John McClane when you need him? Yippee-kai-yay!

Peep the video of Rumer getting REJECTED!

Rumer Willis puffs away on a cancer stick while running some errands in Los Angeles on Sunday afternoon.

The 19-year-old aspiring actress was last romantically linked to actor Josh Hartnett. According to The National Enquirer, the pair was recently spotted at the trendy Beatrice Inn in New York City. “Josh and Rumer were hanging out all night,” says their source. “They seemed to be getting pretty cozy.”

If you haven’t already, check out Rumer’s music video debut.

Ms. Willis can next be seen in the Anna Faris comedy I Know What Boys Like, out later this year.

Handbag by Balenciaga.

10+ pictures inside of I-am-what-boys-like Rumer Willis… More Here! »